Mar 18, 2016

Terra Nova Announces Labeling Change

Terra Nova Nurseries announced it has modified the company’s labeling policy to eliminate its tag exemption process. Growers who use branded nursery or retailer labels with their products are no longer required to use Terra Nova Nurseries’ tags with their cutting and liner orders.

Formally, Terra Nova Nurseries’ tags were required for all patented varieties as part of unrooted cutting and rooted liner sales transactions, unless a grower-customer had been designated, “Tag Exempt.” A customer could become tag exempt by submitting his custom label to Terra Nova Nurseries for approval.

Terra Nova Nurseries’ corporate leadership team determined that this process was too cumbersome.

The new policy is a more streamlined version of the prior requirements, the company said. Growers who desire to refrain from using Terra Nova Nurseries’ tags simply need to notify their Terra Nova Nurseries’ sales representative or licensee they are using branded labels for their production and retail sales.

Labeling requirements have not changed for Terra Nova Nurseries’ plants at retail.

Licensee partners, in turn, will not require approval from Terra Nova Nurseries to stop requiring grower-customers to use the company’s tags.

“Customers will no longer have to be considered ‘tag exempt’ to waive the tag purchasing requirement,” Nathan Lamkey, director of sales and marketing, said.

To help enable proper labeling, Terra Nova Nurseries has created a virtual patent website to easily supply the correct information online to growers, retailers and all major labeling companies.

The 2016 unrooted cutting licensees include: Terra Nova Nurseries, Athena Brazil, Ball-Darwin, Dümmen Orange, FloroExpo, GGG, Kientlzer and Plant Source International.

2016 rooted liner licensees include: Terra Nova Nurseries, Aris Green Leaf Plants, Creek Hill Nursery, DGI Propagators, Emerald Coast Growers, First Step Greenhouses, Gro ’n Sell, Gulley Greenhouse, James Greenhouse, Jolly Farmer, North Creek Nurseries, Northwest Horticulture, Oglesby Plants International, Pacific Plug & Liner, Pioneer Gardens, Plantpeddler, Plug Connection, C. Raker & Sons, Skagit Gardens, Swift Greenhouse, Takao Nursery, Timbuk Farms, Walla Walla Nursery, Walters Gardens, and Welby Gardens.

To learn more, visit www.terranovanurseries.com/growers/resources_patent_list.php.