Oct 6, 2016

Danziger Debuts New Corporate Identity

Danziger is refreshing its corporate identity with a new logo, graphic positioning and messaging, under the slogan: Danziger. Imagine More.

The new branding reflects Danziger’s mission to produce extraordinary flower varieties and innovative assortments that inspire consumers and enable its customers to achieve extraordinary success, according to the company.

“Our new logo and color palette give a contemporary twist to Danziger’s deep-rooted spirit of innovation, while paying homage to our 60 years of tradition and history,” said Gaby Danziger, CEO of Danziger “Dan” Flower Farm. “The new graphic language, on display in our new advertising and catalog, brings to life the intimate connection between people and our creations – inviting our customers to be extraordinary.”

The company is launching the new branding in a number of upcoming cut flower exhibitions including Agriflor in Ecuador, PMA in Orlando, WFFSA in Miami and IFTF in the Netherlands.

“Our 2017 cut flower catalog with its exciting new people-centric design will also be proudly on display,” said Anat Moshes, VP of cut flower sales & IP.

The catalog will feature new crops including craspedia, veronica, kalanchoe, rrnithogalum and more, as well as new varieties of gypsophila, chrysanthemums, limonium, solidago, scabiosa and more.