Oct 31, 2019

Danziger Announces Partnership with Gerbera Breeder

Danziger has announced it will become the exclusive worldwide distributor of Montiplanta Gerbera varieties, and the supplier of plant material worldwide. The agreement was signed between Danziger and Rise and Shine, an Indian Biotech company that acquired Montiplanta’s genetics as part of its floriculture activities.

Montiplanta was established 27 years ago in Portugal and focuses on breeding of various gerbera varieties. Some of their well-known gerbera varieties include Brakedance, Livia and Haimi.

“We believe that this collaboration and the addition of world-class gerbera genetics by Montiplanta will enable us to provide our customers with a complete assortment and will benefit all of our growers with new, high-quality gerbera assortment,” said Gaby Danziger, Danziger’s CEO and co-owner. “We chose this partnership with Montiplanta because we believe they have a unique added value that will enable growers to enjoy a higher yield while applying simple cultivation practice.”

“All gerbera varieties were bred for natural conditions, high light radiation, heat resistance and are suitable for all kinds of greenhouses,” said Dudu Yarkoni, owner and head of Montiplanta’s breeding. “We found the strategic cooperation with Danziger an opportunity to build a stronger presence and availability in all global flower markets, as well as expand our exposure and sales within Europe.”

Montiplanta’s varieties are now available for trials. Contact marketing@danziger.co.il for more information.