Jun 1, 2023

HilverdaFlorist releases new catalog

HilverdaFlorist launches the new Pot, Patio & Garden catalog. This edition features the commercial assortment in young plants and starting materials for alstroemeria, dianthus, echinacea, gerbera, helleborus and salvia. As breeder and supplier, HilverdaFlorist is at the beginning of the supply chain. To serve the market in the best way possible, HilverdaFlorist strives to develop varieties that are relevant, distinctive and add value to the entire market.

The 2024 Pot, Patio & Garden catalogue is bursting with colors, enhanced features, improved genetics, versatility and background stories by HilverdaFlorists’ assortment managers, R&D managers and breeders. “Together with our team, we benefit from more than 110 years of experience that we combine with the innovative opportunities the future holds. This reflects in the way we work and the products we develop”, says Bart Sneek, commercial director, HilverdaFlorist.

New Pot, Patio & Garden varieties

HilverdaFlorist developed new varieties that will be a valuable addition to your assortment. Inspire customers with bright colors and diversity. Discover novelties in the Salvia Salgoon series, our various helleborus brands and get to know the newest gerbera series: Optimum! In here you will find colorful potted gerbera mixes offering a unique color palette. Imagine yourself in a colorful summer garden with alstroemeria ‘Summer Paradise’ and ‘Inticancha’ introductions in striking color combinations.

Visit FlowerTrials

Be one of the first to see the HilverdaFlorist Pot, Patio & Garden introductions in full bloom during FlowerTrials 2023. Visit the HilverdaFlorist show from June 13-16 and get to know the new assortment with product highlights. Our team looks forward to get into detail with you. Register now.

To learn more about HilverdaFlorist and to download the new catalogs, please visit hilverdaflorist.com.