Breeder News

Register for California Spring Trials 2025 now

Are you ready to plan your trip around the California coast to see the best new genetics for 2026 release? California Spring Trials is set to take place on March 26-29, 2025. National Garden Bureau... more »

Floral industry groups partner on consumer research

he Floral Marketing Fund and CalFlowers have formed a three-year partnership to support the floral industry through consumer research and marketing initiatives. CalFlowers will contribute $50,000 annually to advance research aimed at increasing consumer engagement... more »

Lucanne acquires heliconia breeding program from Dümmen Orange

Lucanne B.V. has acquired Dümmen Orange’s Heliconia breeding program, securing all rights and interests in its development. The agreement, signed by Lucanne owner Perry Wismans, aims to expand the product line globally. The breeding program... more »

Spring Meadow Nursery to debut 32 new shrubs

Spring Meadow Nursery will introduce 32 new Proven Winners ColorChoice shrub varieties in a YouTube Live event on Feb. 21 at noon ET. The one-hour session will highlight plants new to retail in 2025 and... more »

Sakata Seed America announces leadership transition

Sakata Seed America will undergo an executive leadership transition effective April 1, 2025. Dave Armstrong, after 15 years as president and CEO, will become executive chairman, continuing to provide strategic guidance. Eduardo (Ed) Flores will... more »

Suntory Flowers expands green wall system

Suntory Flowers Limited acquired Suntory Flowers Midorie (Shanghai) and will develop indoor and outdoor green wall systems using Pafcal, a material developed as an alternative to soil. Pafcal is designed to maintain an almost uniform... more »

Star Roses and Plants expands sales team

Star Roses and Plants announced four recent hires to its sales team. David Nuckolls is the new territory manager serving Alabama and North Florida. Nuckolls joins the team with a strong background in sales and... more »

Mocha mousse color inspires 2025 plant palette release

Terra Nova Nurseries has unveiled its annual Pantone Color of the Year plant list, featuring varieties inspired by Pantone 17-1230 Mocha Mousse. This curated selection highlights plants that reflect the brown hues of mocha mousse... more »

Celebrating 25 years of Knock Out roses

Star Roses and Plants announced its award-winning Knock Out rose is celebrating its 25th anniversary this year. First introduced in 2000, the Knock Out rose became known for its continuous bloom cycle, remarkable disease resistance... more »

Terra Nova Nurseries perennial awarded at CSU Flower Trials

Terra Nova Nurseries recently announced that its sedum ‘Conga Line’ variety received the Best of 2024 Perennial award at the Colorado State University (CSU) Flower Trial Gardens. Sedum ‘Conga Line’, praised by CSU trial judges for its... more »