Breeder News

USDA Approves Sale of Orange Petunias

In response to petition 19-099-01p from Westhoff, the USDA and APHIS have announced the official non-regulated status of the A1-DFR gene-containing petunias, commonly referred to as "orange petunias." As of this date, petunia varieties containing... more »

HilverdaFlorist and Takii Collaborate on Pot Gerbera Breeding

HilverdaFlorist and Takii extend their existing relationship with a collaboration on pot gerbera breeding. By joining forces, the companies aim to meet customer demand in a rapidly changing pot gerbera market. Takii successfully runs a... more »

Bushel and Berry Introduces Three New Strawberries

Bushel and Berry, the collection of homegrown berries from Star Roses and Plants has announced the introduction of three new strawberry plants for 2021. These ornamental, everbearing strawberries are the first non-blueberry addition to the... more »

Monrovia Appoints Pedersen as CEO

Monrovia Nursery Company has appointed Jonathan Pedersen as the company’s new chief executive officer, effective January 1, 2021. Pedersen succeeds Miles Rosedale, who stepped down at the end of 2020 to focus on his role as... more »

Terra Nova Nurseries Help Revitalize Plantlife in Chinese Region

Terra Nova Nurseries recently announced an update on its involvement with licensee Chongqing Tianmu Agriculture and the companies’ efforts to combat human-caused degradation in the Wuling Mountain range of Southwest China. Terra Nova Nurseries began... more »

Sakata’s New Zinnia Earns Two Gold Medals

A new variety of zinnia developed by Sakata Seed, 'Profusion Red Yellow Bicolor', has been awarded Gold Medals at two of the world's top flower competitions: All-America Selections (AAS) in the U.S. and Fleuroselect (FS)... more »

Danziger to Drop Out of CAST

Danziger has announced that the company will rework the way it brings new introductions to market. "Looking at our processes through the customers' eyes, keeping in mind that we need to come to market in... more »

Westerlay Orchids Hires New COO

Carpinteria-based Westerlay Orchids is continuing its rapid expansion, preparing for an even more successful 2021 with the hiring of chief operations officer Scott Zoch. The Westerlay name has become synonymous with reliability, sustainability, and trend focus. Under... more »