Category: Breeder News
Proven Winners announces 70 new varieties for 2026
Proven Winners unveils 70 new varieties for 2026. Explore Top Picks, key grower traits and marketing support. See what’s new today.
HilverdaFlorist transfers dianthus program to Raker-Roberta’s
HilverdaFlorist partners with Raker-Roberta’s to transition its dianthus program. Read the full update now.
Global showcase of new varieties at FlowerTrials 2025
Welcoming horticulture and retail professionals from around the world, FlowerTrials members will hold open houses at 27 locations in Europe.
Breeding award-winning calibrachoa
Discover how Danziger’s breeding innovations are transforming calibrachoa for growers and gardeners alike.
Sakata forms global flower division for growth
Sakata launches a global flower division to streamline development and support amid market shifts. Learn how this impacts greenhouse growers.
Miffy Gardening Collection launched for young growers
De Vroomen debuts Miffy kids’ gardening line with tools, flower kits and bulbs. Available for 2025 orders. Visit their site to learn more.
Suntory Flowers Europe names new leadership team
Suntory Flowers Europe names new president and vice president. Meet the new leaders shaping the division’s next chapter.
Knock Out rose gets national day recognition
Knock Out rose gets its own national day on May 9, 2025, offering new promotional opportunities for retailers and growers ahead of Mother’s Day.
Spring Meadow Nursery adds NewGen boxwood to lineup
Spring Meadow Nursery adds NewGen boxwood to Proven Winners ColorChoice shrubs, expanding options for blight- and leaf miner-resistant evergreen varieties.
Dümmen Orange names new CEO
Ellen Mackenbach-Lakeman becomes CEO of Dümmen Orange on May 1, focusing on strategy, innovation and operational efficiency for greenhouse growers.
Proven Winners expands billboard campaign for spring
Proven Winners launches billboard and weather-triggered campaigns to boost spring sales. See where the ads are running and learn more.
Culture Report: Echinacea Delightful series
Terra Nova Nurseries has separated itself from the crowd by introducing a new class of echinacea specifically aimed at the pot crop market: echinacea Delightful series.
Trial garden report: Season wrap-up in Colorado
Discover the top-performing flowers from the 2024 CSU Trial Garden, including heat-tolerant lantanas, vibrant petunias, and pollinator-friendly dahlias. See which varieties stood out in challenging conditions!
De Vroomen supplies tulips for chicago display
De Vroomen provides 15,000 tulip bulbs for Chicago’s 2025 Magnificent Mile display. See the bloom this spring.
Dümmen Orange celebrates 25 years in North America
Dümmen Orange celebrates 25 years in North America, highlighting innovation and key achievements for horticultural growers.
Ball Seed releases 2025 grower guide for success
Ball Seed’s 2025 Thrive and Flourish guide offers greenhouse growers expert plant recommendations, market trends and a year-round business planner.