Breeder News

Sakata Seed Debuts New Website
Sakata Seed recently relaunched www.SakataOrnamentals.com, just in time for California Spring Trials (CAST) 2022. The company recently reimagined its trade-focused website; enhancing design, functionality and user experience. "As COVID restrictions begin to lift, we are... more »

Shrub Madness Returns for 2022
This year marks the ninth year for Shrub Madness, the contest that pits shrub-against-shrub in a single-elimination tournament where 64 Proven Winners ColorChoice shrubs compete for the chance to be crowned shrub champion. Shrub Madness... more »

HilverdaFlorist Acquires Gerbera Series from Takii
HilverdaFlorist recently announced it had acquired the gerbera Royal F1 series from Takii. Since 2021 both parties have collaborated to accelerate pot gerbera breeding and seed production. This partnership has resulted in a strategic step... more »

Bailey Adds New Territory Sales Rep
Robin Sailor has joined the Bailey sales team as a territory sales representative for southeast Minnesota, southwest Wisconsin, eastern Iowa, and Missouri as current Bailey Sales Representative Chuck Meyer transitions into retirement. Before joining Bailey,... more »
Sakata Debuts CEA-Focused Website
Sakata Seed America recently launched a comprehensive website (SakataCEA.com) detailing specifics of Sakata’s controlled environment agriculture (CEA) product offerings. In 2019, Sakata Seed America began to focus on an array of existing genetics that show exceptional... more »

Wave Petunias Relaunches Website
PanAmerican Seed has relaunched the Wave Petunias and Cool Wave Pansies consumer-facing website this year with an updated design. The refresh is intended to drive brand awareness, provide a completely mobile-friendly navigation, as well as... more »

Dümmen Orange Announces New Poinsettia Releases
Dümmen Orange has unveiled its latest poinsettia varieties for 2022. “We are very excited to introduce our new poinsettias for this year,” said Rebecca Siemonsma, North American product manager for Dümmen Orange poinsettias. “These incredibly beautiful and... more »
Walters Gardens Names New Regional Product Manager
Walters Gardens has promoted Matt Pielin to regional product manager covering the Ohio River Valley. In this new role, Pielin will work to enhance customer experience and support salespeople... more »