Breeder News

HilverdaFlorist shares new branding and website for Garvinea series

The breeder of the Garvinea garden gerbera series, HilverdaFlorist, has refreshed its product range with a new look and presents it on a newly launched website. The online experience is here to teach consumers all... more »

Westhoff and Dümmen Orange will end URC agreement

After a long and mutually productive partnership, Westhoff and Dümmen Orange have decided to discontinue their licensing agreement for the production of unrooted cuttings of Westhoff breeding products at the end of this season. “We... more »

CASTing into spring

Have you had a chance to visit with top breeders and learn about the new varieties being released next year? If not, there is nothing like touring beautiful California and visiting 10 locations and 35... more »

All-America Selections and National Garden Bureau complete merger

National Garden Bureau (NGB) and All-America Selections (AAS) have announced the completion of an organizational merger of the two non-profit organizations into one. National Garden Bureau is now the parent organization with AAS being the... more »

Monrovia introduces plants with color, fragrance and texture

Monrovia announced it is offering a diverse range of plants that bring color, fragrance and texture to the 2024 garden. “At Monrovia, we grow such a diverse selection of plants,” Katie Tamony, chief marketing officer... more »

Dümmen Orange North America promotes Kelly Nicholas

Dümmen Orange North America has promoted Kelly Nicholas to head of technical services. Nicholas originally joined Dümmen Orange in 2018 as a technical support specialist until her recent promotion. “We are proud to see Kelly... more »

2023 Penn State Flower Trials recognizes Terra Nova Nurseries’ varieties

Terra Nova Nurseries announced that three of the company’s varieties received Best of Show awards at the 2023 Penn State Flower Trials, with an additional six plants taking home Director’s Select and four varieties winning... more »

Dan Schantz Farm & Greenhouses is for sale

Dan Schantz Farm & Greenhouses is a well-known, well-established greenhouse operation in Allentown, Pennsylvania, is now up for sale. The State of Pennyslvania released notice of a potential job loss of 120 jobs in December... more »

Dümmen Orange highlights new varieties at IFPA

Dümmen Orange showcased a redesigned booth and highlighted several new varieties at the 2023 Global Produce & Floral Show (IFPA) that took place Oct. 19-21 in California. IFPA attracted over 60 countries and approximately 20,000... more »

Proven Winners welcomes Tim Anderson as director of grower accounts

Proven Winners announced that Tim Anderson has joined the company as director of grower accounts. In this newly created role, Anderson will support the Proven Winners licensee network, build strong relationships, shape programs and build... more »