Breeder News
Dümmen Orange welcomes new CEO
Dümmen Orange has appointed Anthony Christiaanse as its new CEO. Christiaanse succeeds Hugo Noordhoek Hegt, who had led Dümmen Orange since 2019. Noordhoek Hegt will remain closely involved with the company as a member of... more »
Xiamen International Flower Trials celebrates success
Xiamen International Flower Trials was held by Ernst Benary Samenzucht GmbH, Xiamen Ican Seed Co. and Fujian Flower Association. The first brand event of the Chinese flower breeding industry (XIFT) attracted friends from home and... more »
Dümmen Orange releases 2024-25 perennials catalog
Dümmen Orange displayed its lineup of annuals, perennials, potted crops and houseplants during 2024 CAST, and now you can check out the 2024-25 perennials catalog. Dümmen Orange wrapped up the 2024 California Spring Trials (CAST)... more »
HilverdaFlorist shares new branding and website for Garvinea series
The breeder of the Garvinea garden gerbera series, HilverdaFlorist, has refreshed its product range with a new look and presents it on a newly launched website. The online experience is here to teach consumers all... more »
Westhoff and Dümmen Orange will end URC agreement
After a long and mutually productive partnership, Westhoff and Dümmen Orange have decided to discontinue their licensing agreement for the production of unrooted cuttings of Westhoff breeding products at the end of this season. “We... more »
CASTing into spring
Have you had a chance to visit with top breeders and learn about the new varieties being released next year? If not, there is nothing like touring beautiful California and visiting 10 locations and 35... more »
All-America Selections and National Garden Bureau complete merger
National Garden Bureau (NGB) and All-America Selections (AAS) have announced the completion of an organizational merger of the two non-profit organizations into one. National Garden Bureau is now the parent organization with AAS being the... more »
Monrovia introduces plants with color, fragrance and texture
Monrovia announced it is offering a diverse range of plants that bring color, fragrance and texture to the 2024 garden. “At Monrovia, we grow such a diverse selection of plants,” Katie Tamony, chief marketing officer... more »
Dümmen Orange North America promotes Kelly Nicholas
Dümmen Orange North America has promoted Kelly Nicholas to head of technical services. Nicholas originally joined Dümmen Orange in 2018 as a technical support specialist until her recent promotion. “We are proud to see Kelly... more »
2023 Penn State Flower Trials recognizes Terra Nova Nurseries’ varieties
Terra Nova Nurseries announced that three of the company’s varieties received Best of Show awards at the 2023 Penn State Flower Trials, with an additional six plants taking home Director’s Select and four varieties winning... more »
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