Jul 30, 2024

Berger refocuses with rebranding

Berger launches its new brand platform and promise, emphasizing the company’s commitment to growth and development within the industry. 

The first announcement was made at a special event at Cultivate’24 attended by sales representatives and many customers, where the company’s vice president of sales delivered inspiring speeches highlighting Berger’s vision and renewed commitment to the industry. 

In conjunction with the new brand philosophy, Berger has introduced its new tagline, “Where life grows.” This encapsulates the company’s philosophy and vision, reflecting its role in nurturing both human and horticultural growth. 

The new brand platform reaffirms Berger’s position as a vital partner in the horticultural and agricultural sectors. For over 60 years, Berger has distinguished itself not just as a manufacturer of high-quality mixes but as a crucial ally for growers with ambitious goals. The company’s recognized expertise and unwavering quality have been integral to the thriving, modern industry.

“Our new brand promise is more than just a statement; it’s a moral contract with our customers, honored every day through our way of doing things,” said Valérie Berger and Mélissa Berger, Co-CEOs at Berger. “We understand that growth isn’t just about the products we make. It’s about the relationships we build and the support we provide to help our customers achieve their dreams. Your success is our success.” 

Berger’s new brand promise emphasizes its role in fostering growth and development. The company is more than just a manufacturer; it’s a key player guiding the evolution of the agricultural and horticultural industry. Berger’s contributions to communities' socio-economic advancement and well-being underscore the company’s commitment to creating a positive impact. 

“Our know-how has been guiding the industry’s evolution for six decades. We are proud to contribute to the socio-economic advancement and the well-being of our communities,” stated the CEO. “Sustainable development is at the core of our values, ensuring we leave a positive legacy for future generations.” 

For more information about Berger and its new brand platform, please visit berger.ca/en/about/philosophy.