Costa Farms marketing leader receives national recognition
Costa Farms vice president of marketing Mari Carrasquillo has been named to Ragan Communications’ Top Women in Marketing Awards Class of 2025. The program recognizes marketing professionals across various industries for leadership and measurable contributions.
Carrasquillo was recognized for her role in guiding brand strategy and consumer outreach efforts that have expanded Costa Farms’ presence in the houseplant market. Her work has supported campaigns aimed at increasing interest in indoor plants among new and existing consumers.
“This recognition is such an honor,” Carrasquillo said. She noted the company’s focus on connecting people with plants and the value those products bring to home environments.
The award reflects broader growth in consumer demand for houseplants, which has influenced production strategies for greenhouse and nursery operations. As plants continue to be incorporated into home décor and wellness trends, growers have seen continued interest in diverse indoor plant varieties and year-round supply.
Ragan Communications recognized Carrasquillo during an awards luncheon held Oct. 22 in New York City. Honorees represented organizations across technology, finance, communications and consumer brands.
Costa Farms is one of the largest horticultural growers in the United States, supplying indoor and outdoor plants to retailers across the country.
The complete list of honorees and event details can be found at Ragan.com.
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