GPN Names New Managing Editor
Great American Media Services, publisher of Greenhouse Product News (GPN), has hired Heather Machovina as managing editor.
Machovina has a background in both horticulture and journalism. She served as the plant tissue culture laboratory manager at Agri-Starts Inc., in Apopka, Florida, for more than a decade. While there she led scheduling and inventory monitoring; created measures to monitor employee productivity, ensured a safe work environment, and set quality standards; and guided tissue culture production of at least 35 plant genera and over 120 plant varieties, while establishing new plant varieties in vitro for improved product sales.
She has also been a freelance writer in the industry, whose wide-ranging work was published in trade magazines in the horticulture and agriculture industries, and with Central Florida Media Group.
“We are very excited to have Heather join the GPN team,” says Abby McGarry, editorial director of the horticulture division at Great American Media Services. “We have no doubt that her unique skill set will help drive the brand forward with a number of exciting things on the horizon and continue delivering an exceptional product that serves you, our readers, and our market.”
Heather can be reached at hmachovina@