Sep 15, 2017
New Terra Nova Catalog Celebrates 25 Years

Terra Nova Nurseries has released its 2017-2018 plant catalog, which was designed to commemorate the company’s 25th year in business.

Terra Nova Nurseries’ staff conceptualized and designed the catalog to serve as a systemized and resourceful sales tool.  

The catalog includes sections for each genus and featured varieties within all newly released series and collections. Numerous new individual varieties are also profiled across large, colorful display pages.

Specific sections of the catalog include important information such as new plants for 2017-2018; perennial and annual variety descriptions; plug and Unrooted Cutting Program (URC) criteria; tag program details; marketing metrics; cultural information; sales team contacts; ordering forms; and other resourceful content.

“Our ongoing goal involves conceptualizing and executing informational content and marketing on the same high level of innovation as our breeding,” says Ken Brown, co-owner and general manager of Terra Nova Nurseries.

Also of note, this year’s catalog celebrates a quarter century of business since the company’s Ken Brown and Dan Heims formed a professional alliance. Along with co-founders Jody Brown and Lynne Bartenstein, they vertically integrated a breeding company and tissue culture facility, combining forces to generate and introduce now nearly a thousand varieties of new perennials and annuals.

This year’s catalog cover features hundreds of thumbnail photos of varieties bred and introduced by Terra Nova Nurseries. The catalog also includes a two-page timeline, highlighting standout achievements by Terra Nova Nurseries during the course of its history.

A special anniversary section of imagery depicts the front cover of each annual catalog since 1992, showcasing the creative approaches Terra Nova Nurseries’ personnel have implemented to inspire growers and gardeners to imagine all the possibilities that can be achieved with their plants.

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