NGB Now Offering Marketing Materials for ’21 ‘Year of’ Program
Each year National Garden Bureau (NGB), the non-profit organization that promotes gardening on behalf of the horticulture industry and its members, encourages the use of selected plants for its “Year of the” program.
For 2021, they are
- Annual: Sunflower
- Vegetable/edible: Garden Bean
- Perennial: Monarda
- Bulb: Hyacinth
- Flowering Shrub: Hardy Hibiscus
The National Garden Bureau members and Board of Directors select plant classes that consumers can grow successfully. Each “Year of the” choice is easy to grow, genetically diverse and includes lots of new varieties — all traits that will help consumers and their gardens flourish.
To help retailers and educators spread the word and the use of this program, NGB offers the following free promotional materials for each crop:
- A fun and interesting Fact Sheet
- A multitude of photos from members
- Watercolor logos
- A PowerPoint presentation
- A printable flyer
- An 8×10 sign
- “Did You Know” Fun Facts
- “Where to Buy” links to member websites
Publicity of the 2021 “Year of the” choices began in June 2020 at the APGA Virtual event. Publicity direct to the consumer will begin in January 2021. Visit the National Garden Bureau website to download photos, logos, fact sheets and much more.