Echinacea Prima Berry

May 19, 2022
Terra Nova Nurseries Introduces Echinacea ‘PRIMA Berry’

Plant breeder Terra Nova Nurseries recently announced a brand-new echinacea, ‘PRIMA Berry.’

The vibrant new variety has dark berry-pink petals that are long and draping, “causing it to be reminiscent of a gorgeous, formal dress,” according to a news release from the company. Terra Nova breeders have never before seen larger flowers on a plant with such a tight and compact habit.

Echinacea PRIMA ‘Berry’ blooms the first year with numerous flowers and is well branched with multiple crowns, according to a news release from the company. This new addition to the Echinacea PRIMA Collection is ideal for containers at retail and in residential gardens, and it presents immense landscape value for borders, mixed beds and mass plantings.

A long bloom time can be expected June through October from this colorful coneflower, which provides a variety of special uses, including being a lovely cut flower and an effective pollinator attractor. It is also deer-resistant, fragrant and requires low-water usage, according to the news release.

USDA Hardiness Zones for Echinacea PRIMA ‘Berry’ are 4-9, and its exposure calls for full sun, according to the release. This deciduous perennial grows fast, desires course and slightly mineral soil when planted in gardens and likes to be kept moderately dry between waterings during finishing time in greenhouses. It has a finish time to 4” of 6-8 weeks and a finish time to a gallon of 12-14 weeks. PRIMA ‘Berry’ has a height of 14”, width of 24” and a flower height of 18”.

For more information on the variety, visit Finishing growers may contact Terra Nova Nurseries representatives or email the sales team at

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