Feb 24, 2022
Wave Petunias Relaunches Website

PanAmerican Seed has relaunched the Wave Petunias and Cool Wave Pansies consumer-facing website this year with an updated design.

The refresh is intended to drive brand awareness, provide a completely mobile-friendly navigation, as well as showcase help and ideas for new and existing plant shoppers.

WaveGardening.com assists home gardeners as they choose the best Wave plants for their garden, and offers an online library of blog posts and videos to achieve the best garden success.

“Perfect for the new plant lover or the established gardener, the new website looks amazing on any device, and is only a touch away from fun and inspiration,” says Claire Josephson, Wave brand manager. “PanAmerican Seed is thrilled to refresh WaveGardening.com; it meets the needs of not only our dedicated Wave Fan Club audience, but it shows commitment to our retail customers, too, as we promote fun and engaging digital and social content for shoppers.”

Some of the highlights of the website include:

  • Quick access to Help & Ideas, including the Wave Blog, a How-To Library, plus a Frequently Asked Questions section of garden resources.
  • An updated Wave Fan Club that shares user-generated Wave Gallery photos, and a digital art download area.
  • Full plant details on all Petunias & Pansies, along with inspirational photos of plants in-use to aid the purchasing decision.
  • The new WaveGardening.com also customizes the site experience for different market regions: U.S., Canadian, and Australian Wave Fans will see seasonal content for a more tailored visit.

Bookmark www.WaveGardening.com now for quick and easy access to plants, ideas and inspiration for your ongoing promotion of Wave Petunias and Cool Wave Pansies.

For more information about the Wave brand, including signage and in-store display ideas, visit www.WaveGardening.com/en-us/GreenhouseRetail.




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