40 Under 40, Class of 2016

Aaron Coch

Company

Four Star Greenhouse, Inc., Carleton, Michigan

Job Title

IT Manager

Accomplishments

  • Developed advanced automation processes across five transplant lines; each supporting up to 24 users. Each tray produced is assigned a unique ID, allowing employee and variety information to be associated at the individual tray level.
  • Responsible for the development of integrated solutions to grow the business-to-consumer side of business. This includes the integration of established online retailers, as well as the development of custom online storefronts.

Extracurricular

A Good Sport: Aaron’s hobbies include being outdoors and watching and playing sports. In fact, “some people may be surprised to find out that a computer nerd played a few seasons of semi-pro football.”

Fun Facts

Eye of the Tiger: When Aaron was growing up, his father coached and trained boxers including the former champion Oscar De La Hoya, when he was training for the Junior Olympics.