40 Under 40, Class of 2023

Alejandro Pantoja Pita


Costa Farms

Job Title

Horticulture Technical Director


  • Led the process of separating horticultural and field operations responsibilities, where growers focus on horticulture and operators focus on field tasks and logistics, in line with their areas of expertise.
  • A servant leader and coach focused on developing the skills of the entire horticultural team of more than 60 growers and assistant growers in foliage, cactus, and succulents.


On the Court & Pitch: Alejandro played tennis for 12 years and enjoys watching sports on TV, especially European soccer.

Fun Facts

Lights, Camera, Action: “Gladiator” tops Alejandro’s movie list. “It shows that leadership is more important than having title; you can’t win alone, life is unpredictable and you have to adapt to circumstances.”