40 Under 40, Class of 2020

Elien Peters

Company

Gediflora

Job Title

Owner-Director

Accomplishments

• As a third-generation business owner, she is proficient in five languages, which helps her to navigate the world of horticulture on almost all continents.

• A driving force and inspiration behind many of the company’s new Belgian mum introductions, she takes great pride in helping growers be successful with mum genetics.

Extracurricular

She enjoys spending time with family and friends and finding just the right balance between career, family, friends, and me-time.

Fun Facts

On Her Bookshelf: “Think and Grow Rich” by Napoleon Hill and “The Seven Sisters” by Lucinda Riley (“Perfect holiday reading, no thinking at all.”), along with inspiration personal development and self-improvement books.