Lauren Kirchner

Spring Creek Growers

Director of Sales and Marketing

Responsible for designing programs and marketing initiatives for large grocery chains and IGCs, including the creation of marketing packages with signage, tags and custom pots/containers.

Creates plant shopping experiences that are fun and spark creative joy in consumer spaces — “something sexy, clever, romantic, funny or fun.”

Backyard Lab: Her backyard is an experimental cut flower garden. “My sons’ teachers get lots of little holiday bouquets and ‘just because’ batches. It has been a beautiful little hobby with the kids and creative playground for me.”

Hidden Talent: Lauren loves music and can memorize a song really quickly. “If I hear it two or three times, I can probably sing it back, but NEVER in front of people, though!”