Apr 29, 2015

PlantHaven Launches Consumer Campaign for Kaleidoscope AbeliaSource: PlantHaven International

PlantHaven International recently launched a national consumer ad campaign for Kaleidoscope Abelia.

The company teamed up with BlueSkye Creative for the campaign, which featured radio, video, print and social media.

“Kaleidoscope has been a staple in the PlantHaven portfolio for many years now,” said Robert Bett, CEO of PlantHaven International. “It has been a favorite of landscapers and garden centers throughout the southern United States, so we felt it was time to launch our first comprehensive consumer pull-through campaign to support all of our licensees and retailers.”

PlantHaven International also relaunched its abeliakaleidoscope.com, which now provides growers and landscapers with information on growing and sourcing Kaleidoscope; and has a comprehensive media section with information and images for download.