Aug 12, 2022

Proven Winners Announces 2022 Roadshow Events

Proven Winners Roadshow events will take place this fall, aimed to provide inspiration for growers and retailers to grow their business in 2023.

These day-long educational events are hosted by the Proven Winners team of plant and retail experts who will share their insights on growing the newest Proven Winners varieties and provide information on the latest industry trends. The events are scheduled for Wednesday, Sept. 28, 2022, in Minneapolis, Minnesota, and Thursday, Oct. 20, 2022, in Lancaster, Pennsylvania.

Registration is free for the sessions, which will provide both a grower and retailer track, so attendees can focus on the topics best suited for their business. Keynote speakers Anne Obarski of Merchandising Concepts, at the Sept. 28 event, and Bridget Behe of Michigan State University, at the Oct. 20 event, will share practical tips to connect businesses to the next level in 2023. Judy Sharpton of Growing Places Marketing will also join for both events to facilitate panel discussions on best practices at retail.

In Minneapolis, Minnesota, Behe will share practical tips to connect with first-time buyers and, more importantly, how to bring them back for future sales. She will share these and other valuable information to take your business to the next level in 2023.

In Lancaster, Pennsylvania, Obarski will share tips for creating a business of experiences. From face-to-face connections, in-store experiences, and vendor relationships, these connections are the way of the future to generate business growth.

Past floriculture industry attendees have also included broker representatives, garden center managers and staff, landscapers, and designers.

A complimentary continental breakfast and sit-down lunch is included in the reservation and space is limited. Registration is required to attend the events. The deadline for registration is 10 days prior to the event.

More information and online registration can be found at www.provenwinners.com/Roadshow-2022.