40 Under 40

Tough Stuff: Growers and Retailers Turn to Improved Genetics

In January 2021, 100-year winter storm Uri struck the Southeast and Southwest with temperatures below zero degrees for multiple days. A severe weather event alone would have been enough to concern the most seasoned of... more »

My Top Five for 2022

Preparation for spring 2022 is well under way, or already completed for some growers. Questions such as “what do I have space for?, what new varieties should I add?, and what varieties should I cease... more »

From Trial Field to Retail Bench — and Everything in Between

I have been in the horticulture industry since a very young age, and whenever anyone would ask me what I wanted to be when I grew up, I would reply “A grower! Just like my... more »

Growing a More Sustainable Future

Any good gardener knows the importance of adaptability: to pesky pests and weeds; to unexpected heat waves; to new arrangements and the unpredictable whims of plants themselves. As a gardener, to grow — in the... more »

Santos Named Director of Research & Conservation at Longwood Gardens

Longwood Gardens has appointed Kate Santos, Ph.D., as Director of Research and Conservation, to lead the organization’s science-based activities, strategically driving excellence in research, conservation, land stewardship and ecology... more »

Between a Rock and a Hard Place

Can one squeeze water from sandstone in the middle of a pandemic? Tulsa Botanic Garden is no stranger to finding itself wedged between a rock and a hard place — the rocks being literal sandstone... more »

Dümmen Orange Honors Late Broker Representative

Dümmen Orange will honor the memory of the late Matt Willoughby, who unexpectedly passed away earlier this year, by offering a special calibrachoa combination specifically chosen by his wife, Jennifer, and their three children, Samuel,... more »

Considering E-Commerce?

Are you considering e-commerce for your plant business? For many growers and retailers, website construction and maintenance is a daunting task, let alone the tedious management of an e-commerce platform. Here I thought I would... more »