Category: Breeder News
Suntory Flowers Europe names new leadership team
Suntory Flowers Europe names new president and vice president. Meet the new leaders shaping the division’s next chapter.
Knock Out rose gets national day recognition
Knock Out rose gets its own national day on May 9, 2025, offering new promotional opportunities for retailers and growers ahead of Mother’s Day.
Spring Meadow Nursery adds NewGen boxwood to lineup
Spring Meadow Nursery adds NewGen boxwood to Proven Winners ColorChoice shrubs, expanding options for blight- and leaf miner-resistant evergreen varieties.
Dümmen Orange names new CEO
Ellen Mackenbach-Lakeman becomes CEO of Dümmen Orange on May 1, focusing on strategy, innovation and operational efficiency for greenhouse growers.
Proven Winners expands billboard campaign for spring
Proven Winners launches billboard and weather-triggered campaigns to boost spring sales. See where the ads are running and learn more.
Culture Report: Echinacea Delightful series
Terra Nova Nurseries has separated itself from the crowd by introducing a new class of echinacea specifically aimed at the pot crop market: echinacea Delightful series.
Trial garden report: Season wrap-up in Colorado
Discover the top-performing flowers from the 2024 CSU Trial Garden, including heat-tolerant lantanas, vibrant petunias, and pollinator-friendly dahlias. See which varieties stood out in challenging conditions!
De Vroomen supplies tulips for chicago display
De Vroomen provides 15,000 tulip bulbs for Chicago’s 2025 Magnificent Mile display. See the bloom this spring.
Dümmen Orange celebrates 25 years in North America
Dümmen Orange celebrates 25 years in North America, highlighting innovation and key achievements for horticultural growers.
Ball Seed releases 2025 grower guide for success
Ball Seed’s 2025 Thrive and Flourish guide offers greenhouse growers expert plant recommendations, market trends and a year-round business planner.
12 new varieties for 2025
Fill your benches with these innovative introductions for this year
New expectations: 2026 variety introductions at CAST 2025
Breeders attending CAST 2025 give a sneak peek of what’s to come.
Register for California Spring Trials 2025 now
California Spring Trials is set to take place on March 26-29, 2025.
Floral industry groups partner on consumer research
The Floral Marketing Fund and CalFlowers partner to advance consumer research and marketing, aiming to increase flower sales and industry growth through new initiatives.
Lucanne acquires heliconia breeding program from Dümmen Orange
Lucanne B.V. acquires Dümmen Orange’s Heliconia breeding program, aiming for global expansion with a focus on compact growth, early flowering and cooler climate performance.
Spring Meadow Nursery to debut 32 new shrubs
Spring Meadow Nursery will introduce 32 new shrub varieties in a YouTube Live event on Feb. 21, featuring deer-resistant plants and new hydrangea and camellia series.