Coming up in 2025: Trends, insights and opportunities for business

Presenting the 7th annual Big Grower Educational Series! Join experts and industry leaders as they discuss the latest challenges facing our industry and guide greenhouse growers toward solutions for continued success. AmericanHort’s vice president of advocacy and government affairs, Matt Mika, weighs in following the 2024 presidential election. Diane Blazek also keeps us current with All-America Selections, National Garden Bureau and the new CAST management roll out for 2025. Plus, Alicia Rihn from the University of Tennessee’s Department of Agricultural and Resource Economics will give her insights into consumer behaviors and expectations for 2025.

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