Aug 22, 2023
AFE Friends of Floral Reception at SAF Convention

The American Floral Endowment (AFE) announced its upcoming Friends of Floral Reception in Phoenix, Arizona, on Thursday, Sep. 7, from 6:00 to 7:30 p.m., in conjunction with the SAF 2023 Annual Convention.

AFE will celebrate recent accomplishments and offer networking with peers and industry leaders who partner with the Endowment to fund advancements in all aspects of floriculture – including research, scholarships, internships, and other industry programs.

This reception follows the completion of the 2023 R.I.S.E. to Support Campaign, a virtual fundraiser to increase annual support for the Endowment’s vital industry programs. Over the month and a half, $137,341 was raised from over 90 donors and sponsors. In addition to the incredible campaign effort, two named funds were also established, which will be announced at the reception.

RSVPs are required. Register online with the SAF registration form. For more information, email

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