EHR, formerly known in full as Eason Horticultural Resources Inc., has introduced a refreshed brand identity that reflects its evolution as an employee-owned company and signals a forward-looking approach to horticultural brokerage.
The company will now operate publicly under the simplified name EHR while retaining its full legal name. The rebrand includes an updated logo and modern typography designed to represent the company’s commitment to innovation and its employee ownership structure.
Key elements of the new identity include a renewed focus on EHR’s Employee Stock Ownership Plan, which highlights shared success and continued customer service. The logo retains its iconic leaf but has been refined to align with a contemporary visual style.
“This rebranding signifies a pivotal moment for EHR,” said Mike Pezzillo, president and COO. “Our refreshed identity showcases our ongoing dedication to going above and beyond for our customers and vendors, ensuring all stakeholders benefit mutually.”
The new branding will be introduced across EHR’s digital platforms, communications and marketing materials in the coming weeks.
For greenhouse growers and industry partners, the shift emphasizes EHR’s long-term investment in the horticulture market and its efforts to support collaboration and growth within the sector.
Video Library 
