Harrell’s partners for better root growth
3BarBio announced they have teamed with Harrell’s to provide the golf industry with Azo Root, a live biological product that helps foster root growth and improve function.
With on-demand production and microbiology expertise, 3Bar enables Azo Root, a rooting inoculant, to be alive in a proprietary package for activation by the user just prior to application. By colonizing roots, this innovative product is proven to help stimulate root growth and improve the overall health of turfgrass and other plants. Azo Root contains the bacterium Azospirillum brasilense which both induces rooting and increases the plant’s ability to convert atmospheric nitrogen into a usable form for growth. The benefits of Azo Root were most recently quantified through third-party research conducted on turfgrass at Virginia Tech, as well as through prior published research and commercial field trials using this bacterium.
3Bar selected Harrell’s as the exclusive distributor of Azo Root because of the company’s long history as the premier US distributor of agronomic solutions for the golf, turf & landscape, horticulture, and specialty agriculture markets. Harrell’s relationships and extensive knowledge of the turfgrass industry were critical factors in deciding to work together. Bruce Caldwell, 3Bar’s CEO, said, “Harrell’s has a reputation for serving customers in the golf and turf industry, and the trust that their customers place in the company made working together an obvious choice.” See Azo Root at the New England Regional Turfgrass Conference March 5-7, 2024 by visiting Harrell’s and 3Bar.