HGTV Home Plant Collection Adds to Shrub Line
The HGTV HOME Plant Collection has announced 12 family additions to its Smart & Stylish shrub line.
“One of the key differentiators for HGTV’s program is regionalizing our shrub offerings,” explains
Maria Zampini, director of plant development. “Through careful breeder and grower selection – coupled with plant zone-specific plant selections – we are choosing plants that will work best in each region of the country. This is unique to anything else in the marketplace and allows us to create a national program with regional offerings.”
The Smart & Stylish shrub collection offers plants designed to thrive in full sun to shade exposure. Vibrant leaf and flower colors offer consumers a cohesive and easy way to enhance the outside of their home landscape.
The collection includes but is not limited to:
“¢ Always Azaleas – Reblooming, cold-hardy selection in multiple colors and sizes
“¢ Barberry Sidekicks – Dwarf and upright ornamental shrubs in vibrant shades
“¢ Fine Vines – Fragrant climbers that attract beneficials and hummingbirds
“¢ Gardenia Charm – Evergreens deliciously fragrant are reminiscent of tropical locales
“¢ Happy Berry Hypericums – Compact perennial shrubs with uniquely colored berries in eye catching combinations
“¢ Light Bright Lantanas – Drought tolerant, brightly colored umbel flowers attract butterflies and are deer resistant
“¢ Monkey Flower Power – Exceptionally large, long blooming flowers for a shade and moisture loving tender perennial
“¢ Pretty Potentillas – Large, clear flowers bloom all summer long
“¢ Showstopper Hydrangeas – Mophead and paniculata varieties in a wealth of forms, shapes and colors
“¢ Simply Diva Roses – Disease resistant groundcover and shrub forms
“¢ Sweet Mock-Oranges – Fragrant white flowers that attract both bees and butterflies in Spring
“¢ Sweet Nectar Bush Temptations – Low or no seeding butterfly bush in a multitude of size to fit any landscape size
“¢ Additional shrubs – The collection also includes abelia, caryopteris, grevellia, lorapetalum, ozothamnus, thuja and weigela in complementary color palettes for stunning landscape and container combinations
The debut collection of ornamental flowering ‘Smart & Stylish Shrubs’ was developed by Agricola Management Group in conjunction with HGTV. Plants will be available spring 2013 in select independent garden centers nationwide as part of a soft launch rollout complimenting the successful “Expressions” annual launch in 2012.
For more information on the ‘Smart & Stylish’ Shrub Collection or to become a grower partner, contact Zampini at mzampini@agricolamanagement.com or 615-690-7835.
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