Westhoff Hires New North American Agent

Chris Berg has joined Westhoff as the newest member of its global product development and marketing team.

Berg brings to the team 10 years of experience in sales and marketing, particularly in the young plant and annual color markets.

“Creating successful programs for the industry and our consumers is my first priority,” Berg said. “Providing growers and retailers with the profitable opportunities that Westhoff has to offer, by utilizing their award winning genetics and unrooted cutting partnerships around the globe, is a huge benefit for them. It’s a win-win for everyone.”

Breeding company Westhoff offers a full line of premium vegetative annuals, and a flexible supply chain for growers to choose from. Berg believes that Westhoff’s advanced breeding programs, along with the breeder’s flexibility in creating grower programs, will lead to very successful collaborations with North American producers.

“We fully expect Chris to hit the ground running here, and are very excited to be adding a team member with his experience,” said Christian Westhoff, Managing Director of Westhoff. “We’ve seen how he handles clients, and the quality of professionalism he demonstrates in every phase of program development.”

Berg’s office will be located in San Diego, Calif. He can be reached at 1.805.509.0382 or chris.berg@westflowers.de.