Breeders

Proven Winners announces 70 new varieties for 2026

Proven Winners has announced its 2026 plant lineup, introducing 70 new annuals, perennials and shrubs aimed at supporting both greenhouse growers and ... more »

Two potted dark pink dianthus on a table with a watering can in the middle.

HilverdaFlorist transfers dianthus program to Raker-Roberta’s

HilverdaFlorist has signed a licensing agreement with Raker-Roberta’s Young Plants to take over its complete Dianthus program from... more »

Global showcase of new varieties at FlowerTrials 2025

Welcoming horticulture and retail professionals from around the world, FlowerTrials members will hold open houses at 27 locations in the middle and so... more »

Purple calibrachoa flowers in a yellow, square pot on a tabletop.

Breeding award-winning calibrachoa

Breeders strive to create the perfect plant, but the laundry list of “must-have” attributes is long — new, unique, better, easy-to-grow, consist... more »

Sakata forms global flower division for growth

Sakata Seed Corp. announced it will launch a Global Flower Business Division on June 1 to strengthen its flower operations and better respond to shift... more »

Miffy Gardening Collection launched for young growers

De Vroomen Garden Products has introduced the Miffy Gardening Collection, a new line designed to engage children in gardening through themed tools, fl... more »