Apr 4, 2018
CEA Growers Team Up By Tim Hodson

Last week, several large controlled environment agriculture (CEA) growers announced they are working together to establish the first food safety group geared specifically toward CEA products.

The goal of this group is to establish food safety standards to protect consumer health.

The first growers to join the coalition are BrightFarms, AeroFarms and Little Leaf Farms. More growers are expected to join the effort in the coming months.

The group will officially kick off with an inaugural meeting during the United Fresh co-located 2018 Expos taking place June 25-27, in Chicago.

“The growing methods in our industry are different as compared to centralized and long-distance field-grown produce. This coalition provides an opportunity for all brands in the space to collaborate in an effort to further protect consumers by establishing standards and sharing insights,” said BrightFarms CEO Paul Lightfoot. “This is a critically important step in maintaining consumer confidence and supporting the growth of our industry.”

“We take food safety very seriously and are proud to help lead this effort to elevate this critical topic not only for CEA growers, but also the industry overall including our retailer partners and ultimately the consumer,” said AeroFarms CEO David Rosenberg.

The group has the full support of two major industry associations — United Fresh Produce Association and the Produce Marketing Association (PMA).

“By coming together, these leaders will advance food safety for controlled environment growers and for the fresh produce industry as a whole, which in turn will benefit consumers and public health,” said Bob Whitaker, PMA’s chief science and technology officer. “They ask good questions about how to ensure their particular practices produce safe products, and have demonstrated they are willing to learn from and share ideas on risk- and science-based food safety with their open agriculture counterparts.”

You can be a part of this group too. All CEA produce organizations are invited to join the coalition to help shape the model and standard of food safety to protect consumer health.

For additional information or to join send an email to: ceafoodsafety@gmail.com.

— Tim

 

Lowe’s Seeks New CEO

On March 26, Lowe’s announced that Robert A. Niblock plans to retire as chairman, president and CEO after a 25-year career with the company. The board of directors has initiated a search for his successor, and in the interim Niblock will remain chairman, president and CEO. Marshall O. Larsen, lead director of the board said, “The board is committed to conducting a thorough and comprehensive search to identify the best candidate to serve as our next CEO. We wish Robert all the best in his retirement and look forward to his continued involvement with Lowe’s during this leadership transition.”

Home Depot Teams with Pinterest to ‘Shop the Look’

The Home Depot and Pinterest have partnered to expand Pinterest’s visual discovery feature, Shop the Look, with more than 100,000 new shoppable home décor products. Shop the Look makes it easy for consumers to search and buy similar products to those featured in Pins. To shop a Pin, users can tap the circle on a product to see similar, shoppable items. The visual search expansion builds on the previous innovation between the platform and retailer. Earlier this year, The Home Depot launched a video campaign, “Built In Pins,” to illustrate the work behind the inspirational images commonly found on Pinterest.

Tractor Supply Opens 1,700th Store

Tractor Supply Company is opening its 1,700th store this month in Mocksville, North Carolina. Greg Sandfort, chief executive officer, stated, “Through our ONETractor strategy, we are combining our physical and digital assets into one seamless shopping experience that allows our customers to engage with us anytime, anywhere and any way they choose.” The company opened 101 new stores in 2017 and expects to continue its strategic expansion plans with 80 new store openings in 2018.


Tim Hodson




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