Jan 17, 2020

HilverdaFlorist Names New Commercial Director

Bart Sneek has been appointed as the new commercial director of HilverdaFlorist and will join the company’s management team.

Sneek succeeds Melchior Moen, who recently left HilverdaFlorist.

Sneek is no stranger to the company having previously worked for HilverdaKooij. After a period of working at PanAmerican Seed, he returns to HilverdaFlorist to help the company with its continued focus on growth and innovation.

With a strong commercial focus Sneek will be the link between sales, marketing, breeding and the market/ customers.

With Bart Sneek as commercial director, the management team consists of production and R&D director Arthur Koekkoek and financial director Marc Rost.

HilverdaFlorist, formerly Florist Holland and HilverdaKooij, is the supplier of high-quality starting material for a wide range of pot & garden plants and cut flowers.