Floral trends sep 2023

5 floral trends for 2023 By Teresa McPherson

Cut flower experts share their forecasts for the year and top customer requests

Bright and flashy colors, dried and preserved blooms and an overall emphasis on nature are among some of this year’s floral trends. Here are some of the trends on tap this year.

Neutral Tones

Classic and timeless are always in style, according to a recent trends report from Dutchess Bouquets. The company says neutrals from beige to mauve can tone down brighter colors or create a soothing palette together.

Star Roses and Plants’ hydrangea ‘Cherry Explosion’
Star Roses and Plants’ hydrangea ‘Cherry Explosion’ represents Viva Magenta, Pantone’s 2023 Color of the Year. Photo courtesy of Star Roses and Plants.

“What our customers define as ‘neutrals’ is starting to include more colors like soft pinks, peach, brown shades and pale yellows,” said Michelle Elston, treasurer of the Association of Specialty Cut Flower Growers (ASCFG) and owner of Roots Cut Flower Farm in Pennsylvania. Her business sells at farmers markets, regional supermarkets and special event customers.

“[Customers] are seeking more color … medium pinks, peaches, soft oranges, soft pinks and light blue seem to be the most sought after,” she said.

“There is continued strength in demand for muted, peachy, champagne and blushy-pinky things that designers bend into a diversity of color palettes,” Hillary Alger of Johnny’s Selected Seeds in Maine and the ASCFG’s industry liaison shared.

In addition, Alger noted “an overall shift toward richer, deeper, more saturated hues to push the muted stuff in more interesting and more seasonally relevant directions.”

Loads of Lavender

Lavender, Avignon Early Blue
Demand for lavender — both as a flower and a color — is expected to rise. Photo courtesy of Burpee/National Garden Bureau.

Consumer trend forecasting company WGSN chose Digital Lavender as its Color of the Year for 2023. It predicts purple will be a prominent color for the year, as it represents wellness and digital escapism. A renewed focus on pollinator gardens will also help push interest in lavender plants.

Rio Roses predicted that “this year, you’ll see the color lavender everywhere, as well as the lavender flower itself,” and shared that its calming fragrance is key to lavender gaining in popularity.

Dave Dowling, cut flower specialist at Ball Seed/ ColorLink, shared that he has seen an increase in customers ordering lavender plants to add the crop to their cut flower farm.

“They’re then selling the flowers fresh, and dried, with some farms offering value-add products like soaps and lotions, too. There is a new variety of lavender called ‘Phenomenal’ that is hardy from USDA Zones 5 to 9 that growers are having great success growing,” Dowling said.

Preserved Flowers

Bringing life to dried and preserved flowers and preserving fresh ones are two trends growing in popularity, thanks in part to the TikTok crowd.

Kerri Laudig, co-owner of Ashcombe Farm and Greenhouse in Mechanicsburg, Pennsylvania, said there has been an increased interest in dried and preserved flowers in the store.

Fresh Jewelry Co. features vibrant fresh flowers placed into sterling silver jewelry frames. Photo courtesy of Fresh Jewelry Co.
Fresh Jewelry Co. features vibrant fresh flowers placed into sterling silver jewelry frames. Photo courtesy of Fresh Jewelry Co.

“We have seen the uptick mostly in wedding requests, home décor and custom floral work. Our in-house designer remembers the dried flower boom of the 1980s and has seen many people bringing their dried arrangements in for a refresh,” she explained. “We also dedicated a portion of our on-site gardens to growing and then drying and selling bouquets in the store.”

Trends like the cottagecore movement romanticizing rural life — at last check, the hashtag #cottagecore has 13.1 billion views on TikTok — has brought pressed flowers into the mainstream. No longer something Grandma does to preserve her posies, pressing flowers has become popular in part due to younger generations watching and creating TikTok videos.

At press time, TikTok videos tagged with #pressedflowers have more than 228 million views, with DIYers sharing creations from furniture to bookmarks to pressed and framed wedding bouquets on the video- sharing app. Jennifer Bristow, owner and creative director of Fresh Jewelry Co. since the company began in 2008, noted that she continues to see interest grow in her jewelry, which features vibrant fresh flowers placed into sterling silver jewelry frames.

“There was a time before COVID when we distributed into 36 states, Canada and national accounts. Now, as we rebuild our business post COVID, we are pruning and reshaping our product line with current and creative ideas…and also streamlining our business practices. The response has been tremendous and it feels like a whole new world for Fresh Jewelry Co.”

Fresh Flower Earrings are the family business’ best sellers. “Our Fresh Rings are a close second in popularity. At garden events, we fill a bird bath with Fresh Rings on rice that usually attracts a flock of women crowded around to try them on and purchase,” Bristow detailed.

Fresh Rings have always been a favorite among flower lovers and garden club members, but as they’ve started designing in more contemporary shapes and added new flowers to the collection, teens and young adults are increasingly buying more. “The vibrant colors are a real draw,” Bristow said.

Think Pink

After behind-the-scenes photos of the “Barbie” movie were released, Rio Roses said the plastic doll’s aesthetics are on-trend once again. Think over the-top electric Barbie doll hues — bubblegum pink, bright fuchsia and colors such as magenta, Pantone’s 2023 Color of the Year, are all on tap.

“I’ve had a lot more requests for magenta, or merlot, the last several years before it became the 2023 Pantone Color of the Year,” said Val Schirmer of Three Toads Farm in Kentucky, which specializes in lily and bulb gardens, and president of the ASCFG. “I am definitely growing more dahlias in those deep, rich hues over the plums, which used to be more popular here. The florists and designers I sell to have also really liked the deep raspberry/cherry/ merlot hues in annuals such as zinnias, cosmos and Scoop scabiosa.”

Niki Irving, a North Carolina wedding florist and farmer, and the ASCFG’s Southeast regional director, says she has seen a decrease in demand for all white weddings and white flowers in general.

“I am seeing much more demand for bright, vibrant colors for wedding flowers,” she said. “Retail customers are also drawn to warm, seasonally inspired tones: peach/pink in spring; magenta/peach/pink in summer; and merlot/muted pinks/muted oranges in fall. This is just based on my experience in my market, which is a huge wedding destination location.”


Sustainable products and practices is the future and is a trend that is prominently in play. Dutchess Bouquets has created a line of “eco-friendly flowers” called Grown Good, which are bouquets packaged and sleeved with bio-based, recyclable materials — the sleeves and insert sheets are made from sugar cane, which can be considered a renewable resource.

This year, FloraLife announced all its FloraLife- branded recyclable paper flower food packet products were deemed carbon neutral. In addition, the company partnered with Carbon Footprint Ltd. to offset the remainder of the packets’ carbon footprint.

“By moving toward paper, the carbon footprint of the packets has been reduced, and we are also offsetting the remaining impact by our investment in the Pacajai REDD+ project, a program to prevent unplanned deforestation in the Amazon; the Longyuan Mulilo De Aar North Wind Energy Facility project, a project to supply wind-generated electricity to a grid in South Africa; and the 5MW Solar Power Plant in Rajasthan, India,” Mark Allen, global product and sustainability manager for FloraLife said.

FloraLife also introduced all-polypropylene plastic flower food packets that can be recycled. The packets are made solely of polypropylene that is recyclable under various global recycling programs yet offers comparable quality and performance of standard plastic packets on the market.