Variety Info

6 varieties competing for FleuroStar

Which entry will succeed petunia 'Bee's Knees' from Florensis/Ball? This year, six companies – Brandkamp, Dümmen Orange, Florensis, MNP/Suntory, Prudac and Selecta One – have submitted their most... more »

Research, Retail, Trends

Engaging Plant Purchasers Through Online and In-Person Communications

Plant customers are changing. When I first started my graduate work, it was immediately after the Great Recession, and horticulture customers indicated plants were luxury goods. Given the ec... more »

40 Under 40, Management

Forty Under 40 Perspectives: Building a Successful Team

Being a lead grower carries many responsibilities, aside from the obvious loss reduction and quality plant production. Being a leader of any type requires understanding that the key to success is peop... more »

40 Under 40

Forty Under 40 Perspectives: Labor of Love Lost Between Generations

As a 1985 baby, I fall into two categories: millennial and Generation X. This never seemed like much of a concern as I was entering the workforce. I recall being grouped as “entitled and lazy” by ... more »

40 Under 40, Controlled Environment Agriculture, Production

Forty Under 40 Perspectives: Maximizing Your Environmental Control

The time is always right to get the most out of your environmental control. In times of higher costs — labor, energy and more — you can sometimes find more savings by getting more from your curren... more »

40 Under 40, Management

Forty Under 40 Perspectives: Innovation is a team effort

Writer William S. Burroughs famously said, “When you stop growing, you start dying.” As a green industry, we understand all too well the literal interpretation as it applies to plants, but it is e... more »