Retail

Pantone Chooses Floral-Friendly 2023 Color of the Year

Pantone has named Viva Magenta 18-1750 as its Color of The Year for 2023. Vibrating with vim and vigor, it is a shade rooted in nature descending from the red family and expressive of a... more »

Engaging Plant Purchasers Through Online and In-Person Communications

Plant customers are changing. When I first started my graduate work, it was immediately after the Great Recession, and horticulture customers indicated plants were luxury goods. Given the economic environment, this is not surprising. [caption... more »

Retailers’ Choice Awards Chosen at Farwest

As part of the Retailers’ Choice Awards, a jury of volunteer garden retailers roamed the floor and highlighted 12 different products that particularly piqued their interest at the 2022 Farwest Show in Portland, Oregon. The awards were presented... more »

Costa Farms Pivots to Consumer Marketing

Costa Farms is shifting its communication strategy to an increased focus on indoor and outdoor gardeners. As a part of this strategy, the company has launched a branding effort and consumer marketing campaign and is... more »

Proven Winners Announces 2022 Roadshow Events

Proven Winners Roadshow events will take place this fall, aimed to provide inspiration for growers and retailers to grow their business in 2023. These day-long educational events are hosted by the Proven Winners team of... more »

Monrovia Kicks off Pollinator Week With Local Retailers

Monrovia kicked off Pollinator Week by announcing the prize recipients of the Bee a Winner Pollinator Plant Giveaway. The company partnered with more than 30 garden centers across the country to give away pollinator-attracting plants to local winners,... more »

East Jordan Plastics Has Recycled 1,825 Tons of Gardening Containers for One Retailer

Meijer encourages its customers to bring their plastic flowerpots and trays – regardless of where they originally purchased the plants or flowers – to any Meijer Garden Center to recycle. The retailer began collecting the... more »

Pleasant View Gardens Debuts Color Guide

Color is a big deal when talking about annuals, but what about perennials and shrubs? What happens to those costly inventories that aren’t at their peak? The ones that aren’t selling as quickly? Unfortunately, as... more »