Breeder News

Bailey Adds to Consumer Brand Team

Nick Stevens has joined the Consumer Brand team at Bailey as the licensee account representative, supporting the growth of Endless Summer Hydrangeas, First Editions Shrubs & Trees, and Easy Elegance Roses. Previously, Stevens worked as... more »

Bonnie Plants Opens New HQ

Bonnie Plants hosted a ribbon-cutting ceremony on Jan. 14 to unveil the grand opening of its new headquarters building in Opelika, Alabama. The new headquarters, which will relocate from Union Springs where Bonnie was founded... more »

Bailey to Introduce New Endless Summer Hydrangea

Bailey is kicking off 2022 by introducing 'Pop Star' hydrangea, the newest variety in the Endless Summer Hydrangeas collection, introduced by the company’s breeding arm, Bailey Innovations. Since 2004, Endless Summer has revolutionized the bigleaf... more »

NGB Helps Educate Millions of Consumers on Poinsettias

National Garden Bureau (NGB) helped its members spread holiday cheer, reaching millions of home gardeners in December. The organization and its members created a “Tips for Making Your Poinsettia Shine Through the Season and Beyond”... more »

Tough Stuff: Growers and Retailers Turn to Improved Genetics

In January 2021, 100-year winter storm Uri struck the Southeast and Southwest with temperatures below zero degrees for multiple days. A severe weather event alone would have been enough to concern the most seasoned of... more »

Jasmina Dolce Joins Bailey Marketing Staff-horiz

Bailey Expands Marketing Staff

Bailey has announced that Jasmina Dolce has joined its marketing team as trade communications strategist. In this newly created position, Dolce will drive industry-focused communications efforts that support initiatives for Bailey, Endless Summer Hydrangeas, First... more »

Industry Icon Glenn Goldsmith Passes Away

On Dec. 19, Joel Goldsmith, the former president/CEO of Goldsmith Seeds, announced on Facebook that his father, Glenn Goldsmith, the founder of Goldsmith Seeds, had passed away on Dec. 18. He was 93. Glenn was... more »

Simply Scentsational Calycanthus Wins Green Thumb Award

Proven Winners ColorChoice Simply Scentsational Calycanthus has been named winner in the shrub category in the National Garden Bureau's 2022 Green Thumb Awards. Formerly managed by The Direct Gardening Association, the Green Thumb Awards are... more »