Grower News
AmericanHort announces micro-credentialing program
AmericanHort has announced the launch of HortCred, a new micro-credentialing program designed to help horticulture professionals quickly develop and demonstrate job-specific skills. This flexible, competency-based learning initiative supports individuals at every career stage while helping employers build a... more »
Monrovia announces new Landscape Legends retail program
As Monrovia marks its 100th anniversary, it is showcasing the top 100 iconic plants in a new program called Landscape Legends. This anniversary collection includes a curated list of plants that have made history over... more »
Bloomin’ Easy, Van Belle Youngplants shares holiday hydrangea music video
Bloomin’ Easy and Van Belle Youngplants released a live-action holiday music video celebrating Hydrangea paniculata 'Dragon Baby,' a variety widely produced by greenhouse and nursery growers. The video, titled “Dragon Baby Please Come Home,” features... more »
AFE hires Sustainabloom senior manager
American Floral Endowment (AFE) announced it has hired Amanda Solliday as senior manager of Sustainabloom, effective in January 2026. A doctoral candidate at North Carolina State University, Solliday has supported AFE’s Sustainabloom program as a member... more »
Garden Media Group shares Pantone Color of the Year plant picks
After several years of what Pantone calls overstimulation, uncertainty and nonstop visual noise, the color-forecasting firm has picked an unusual choice for its 2026 Color of the Year: Cloud Dancer. According to Laurie Pressman, vice... more »
Oasis Grower Solutions names Northeast territory sales manager
Oasis Grower Solutions has hired Jason Deschaine as territory sales manager for the Northeast U.S., effective Dec. 8, 2025. Deschaine brings 30 years of sales and territory management experience... more »
American Floral Endowment reports industry funding impact
The American Floral Endowment (AFE) released its 2025 program highlights, outlining funding support for research, education and workforce development across the floriculture and horticulture sectors. AFE awarded more than $750,000 to 20 research projects in... more »
Sustainabloom releases sustainability planning template for florists
Sustainabloom has released a free Sustainability Planning Template for Retail Florists to help businesses create measurable sustainability plans based on current practices and improvement goals. The tool was developed with input from floral businesses and... more »
New USDA program aims to boost regenerative practices
USDA has launched a $700 million program aimed at helping U.S. growers adopt practices that improve soil health, enhance water quality and boost long-term productivity. Administered by USDA’s Natural Resources Conservation Service (NRCS), the Regenerative... more »
Ag aid package leaves specialty crop growers disappointed
A $12 billion aid package for U.S. farmers announced Dec. 8 includes up to $11 billion for row crops, disappointing specialty crop grower advocates. The USDA’s Farmer Bridge Assistance (FBA) program will offer one-time payments... more »
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