Marketing

Syngenta updates website for Sunfinity sunflowers

Syngenta Flowers has launched a redesigned consumer website for its Sunfinity sunflower brand, providing home gardeners with expanded resources and growing tips. Sunfinity sunflowers, introduced in 2017, differ from traditional varieties by continuing to bloom... more »

Sesame Street inspires kids gardening kits

De Vroomen Garden Products has launched a Sesame Street Collection featuring eight gardening kits for children. The collection includes a sunflower plant game, biodegradable pot kit, wooden tray gardening kit, seed paper confetti packet, seed... more »

National Wave Day celebrates petunias and pansies

Wave petunias from PanAmerican Seed will launch National Wave Day on May 3, 2025, marking the start of a dedicated consumer gardening holiday. The event aims to promote Wave petunias and pansies while supporting garden... more »

USDA program supports specialty crop growers

The U.S. Department of Agriculture (USDA) has launched the Marketing Assistance for Specialty Crops (MASC) program, providing $2 billion in direct payments to specialty crop producers, including floriculture businesses. Eligible growers can receive up to... more »

Bloomin’ Easy app offers easy gardening solutions

Bloomin’ Easy has introduced Care+, an app designed to simplify gardening for young homeowners and beginners. The app provides users with personalized care reminders and how-to videos, offering a straightforward approach to maintaining plants and... more »

Connecting innovation and education at the Great Lakes EXPO

Explore cutting-edge practices, specialty crop research and more The Great Lakes Fruit, Vegetable and Farm Market EXPO and Michigan Greenhouse Growers EXPO provide ample opportunities to connect with key decision-makers on the show floor. This... more »

Curoplant Co. is now Bloomin’ Easy Plants

Bloomin’ Easy announces the legal name change of its parent company from Curoplant Company Ltd. to Bloomin’ Easy Plants Inc. The new name reflects their sharpened focus on the Bloomin’ Easy consumer brand. “In the... more »

Who’s lighting up Times Square?

Proven Winners ColorChoice is lighting up the heart of New York City with its brilliant digital billboard, located in Times Square at the corner of 43rd Street and Broadway, across from the Nasdaq screen. Conceived... more »

Greenhouse education at Great Lakes EXPO

Education sessions are just one of many reasons greenhouse growers attend the Michigan Greenhouse Growers Expo, which is held during the Great Lakes Fruit, Vegetable & Farm Market EXPO, and this year's lineup will feature... more »

Biological control against unwanted pests

Great Lakes EXPO to give insight on sustainable pest management programs Promoting sustainable, biological-based pest management alternatives, biological control and Integrated Pest Management (IPM) programs are proven to maintain overall quality control, increase yield and... more »