Grower News

Garden Media Group shares Pantone Color of the Year plant picks
After several years of what Pantone calls overstimulation, uncertainty and nonstop visual noise, the color-forecasting firm has picked an unusual choice for its 2026 Color of the Year: Cloud Dancer. According to Laurie Pressman, vice... more »
Oasis Grower Solutions names Northeast territory sales manager
Oasis Grower Solutions has hired Jason Deschaine as territory sales manager for the Northeast U.S., effective Dec. 8, 2025. Deschaine brings 30 years of sales and territory management experience... more »
American Floral Endowment reports industry funding impact
The American Floral Endowment (AFE) released its 2025 program highlights, outlining funding support for research, education and workforce development across the floriculture and horticulture sectors. AFE awarded more than $750,000 to 20 research projects in... more »
Sustainabloom releases sustainability planning template for florists
Sustainabloom has released a free Sustainability Planning Template for Retail Florists to help businesses create measurable sustainability plans based on current practices and improvement goals. The tool was developed with input from floral businesses and... more »
New USDA program aims to boost regenerative practices
USDA has launched a $700 million program aimed at helping U.S. growers adopt practices that improve soil health, enhance water quality and boost long-term productivity. Administered by USDA’s Natural Resources Conservation Service (NRCS), the Regenerative... more »

Ag aid package leaves specialty crop growers disappointed
A $12 billion aid package for U.S. farmers announced Dec. 8 includes up to $11 billion for row crops, disappointing specialty crop grower advocates. The USDA’s Farmer Bridge Assistance (FBA) program will offer one-time payments... more »

McHutchison promotes David Clark to western regional sales manager
McHutchison has promoted David Clark to western regional sales manager. Clark joined the company in 2022 as a sales representative for southern California. Along with his achievements at McHutchison, Clark has demonstrated business leadership to... more »
America in Bloom marks 25 years, launches 2026 program
America in Bloom (AIB) has opened registration for its 2026 program year, marking the organization’s 25th anniversary. Communities of all sizes, from small towns to large cities, are invited to join the 2026 America in... more »

Pantone names 2026 Color of the Year
Pantone has introduced PANTONE 11-4201 Cloud Dancer, a billowy white imbued with a feeling of serenity, as the Pantone Color of the Year selection for 2026. The ethereal white hue aims to serve as a... more »

Seed Your Future names new board president, expands leadership
Seed Your Future recently announced new leadership appointments to guide the organization into 2026. Seed Your Future extends its sincere appreciation to Ronda Hamm, Ph.D., who has served as board president since 2023. During her... more »









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