Marketing

Phenomenal Phlox

Each year, the National Garden Bureau’s “Year of the” program chooses crops specifically for the North American market that are easy to grow, genetically diverse, and with a lot of new breeding to showcase. This... more »

Survey: Millennial Homeownership Continues to Drive Gardening Purchases

Currently, millennials are the largest home-buying group in the county, accounting for 38% of all home purchases. This group is changing the process of homeownership, from the way they purchase to the way they update... more »

Danziger's ‘Vanessa Compact Bicolor Rose

Celebrate the Verbena

There are many reasons to love and grow verbena. It is a versatile crop with many uses, from baskets to the landscape. In recent years, we’ve seen so many new colors introduced in the category,... more »

How Can Growers Help Nurture the Future of the Industry?

Through the years, there’s been an echoing sentiment across the industry that fewer people are pursuing careers in horticulture and plant-related sciences. You hear about labor shortages at conferences or in articles about recruiting growers... more »

McHutchison, Vaughan’s Horticulture Announce Personnel Moves

McHutchison recently hired Heather Lilja and Vaughan’s Horticulture promoted Ken Turrentine, an in-house team member, to new positions within the two companies. Turrentine has been promoted to key account sales manager... more »

Axiom Marketing Releases Gardening Insights Survey Results

Gardening is becoming much more than a hobby and younger gardeners are driving green industry growth. Those are the latest findings of Axiom’s 2022 Gardening Insights Survey. The annual industry poll predicts the trend of... more »

Garden Media Group Unveils 2022 Garden Trends Report

The Garden Media Group has announced the 2022 Garden Trends Report is now live! The 2022 report shows the shift that has occurred in the green industry and beyond. It goes past ‘The Great Reset’... more »

PanAmerican Seed to Promote Kitchen Minis on New Consumer Website

To provide further consumer awareness, and help greenhouse and retail customers sell the award-winning Kitchen Minis collection of edible potted vegetable plants, PanAmerican Seed has launched a shopper-friendly website www.kitchenminis.com. The mobile-optimized site lets consumers... more »

Farwest Shares Seminar Sneak Peek

The 2021 Farwest Show, taking place August 18-20 at the Oregon Convention Center in Portland, Oregon, is offering three seminars that focus on climate adaptability, regenerative landscapes, and opportunities to leverage environmentally friendly landscaping techniques.... more »

Pen & Petal Marks 20th Year Serving Green Industry

Pen & Petal, a full-service marketing communications agency servicing the green industry, is celebrating its 20th anniversary this year. “The idea of a full-service agency specializing in the green industry and founded on horticulture knowledge... more »