Marketing

Axiom Marketing Releases Gardening Insights Survey Results

Gardening is becoming much more than a hobby and younger gardeners are driving green industry growth. Those are the latest findings of Axiom’s 2022 Gardening Insights Survey. The annual industry poll predicts the trend of... more »

Garden Media Group Unveils 2022 Garden Trends Report

The Garden Media Group has announced the 2022 Garden Trends Report is now live! The 2022 report shows the shift that has occurred in the green industry and beyond. It goes past ‘The Great Reset’... more »

PanAmerican Seed to Promote Kitchen Minis on New Consumer Website

To provide further consumer awareness, and help greenhouse and retail customers sell the award-winning Kitchen Minis collection of edible potted vegetable plants, PanAmerican Seed has launched a shopper-friendly website www.kitchenminis.com. The mobile-optimized site lets consumers... more »

Farwest Shares Seminar Sneak Peek

The 2021 Farwest Show, taking place August 18-20 at the Oregon Convention Center in Portland, Oregon, is offering three seminars that focus on climate adaptability, regenerative landscapes, and opportunities to leverage environmentally friendly landscaping techniques.... more »

Pen & Petal Marks 20th Year Serving Green Industry

Pen & Petal, a full-service marketing communications agency servicing the green industry, is celebrating its 20th anniversary this year. “The idea of a full-service agency specializing in the green industry and founded on horticulture knowledge... more »

Star Roses and Plants Offering Free Social Media Graphics for National Rose Month

Star Roses and Plants is offering free social media graphics to spread the word that June is National Rose Month.. The images are formatted for sharing on Facebook and Instagram. Click here to access the... more »

Pretty & Powerful: Hardy Hibiscus

In January and February, we celebrated sunflower and monarda. In its shrub category, the National Garden Bureau has designated 2021 as “Year of the Hardy Hibiscus.” We chatted with our friends at PanAmerican Seed, Star... more »

Aris Horticulture Announces Marketing Update

Aris Horticulture, Inc. has announced the retirement of Christine Kelleher, marketing operations manager. Christine has just completed her 44th year, starting with the company in 1976. Her career at... more »

New Social Media Tool Available from McHutchison

McHutchison has created its #GrowYourSocial campaign, a free 52-week social media program, to help IGCs and growers engage with their customers on Facebook along with the flexibility to leverage the content on other platforms such as Instagram... more »

Make Way for Monarda

Last month, we discussed the Year of the Sunflower with industry members. This month, we reached out to experts at Walters Gardens and Dümmen Orange to find out what’s been happening behind the scenes in... more »