Marketing

Did You Know #PlantsDoThatInside?

The more consumers know about the benefits of plants, the more likely they will be to purchase them. The National Initiative for Consumer Horticulture (NICH)* wants to help you sell more plants, so it is... more »

Plant Benefits Infographics Available from NICH

Indoor plants where we live, learn, heal and work have far reaching positive effects on our well-being and indoor environment, according to a new report from the National Initiative for Consumer Horticulture (NICH). This new... more »

AAS Releases New Cooking Video Series

All-America Selections, in partnership with chef and story-teller Jonathan Bardzik, announces its 2018 cooking video series. These videos help the gardening industry promote AAS Edible Winners by explaining the judging process, showcasing AAS winners and... more »

Garden Writers to Meet in Chicago During IGC Show

The annual conference of GWA — the Association for Garden Writers, will take place this August in Chicago, Illinois, conjunction Independent Garden Center Show (IGC Show). More than 450 GWA consumer gardening communicators are expected, including authors, bloggers,... more »

MSU Prof to Present Boot Camp for Growers and Retailers

Bridget Behe, professor of horticulture at Michigan State University, will present a day-long workshop on what growers and retailers need to know when it comes to marketing the products that they grow and sell. Behe’s... more »

AAS Approves New Judges, Display Gardens and Treasurer

All-America Selections, the only non-profit organization for trialing and testing new ornamental and vegetable varieties for the home consumer, met recently during the American Seed Trade Association’s Annual Flower and Vegetable Seed Conference in San Diego,... more »

AmericanHort Debuts New Website, Membership Management System

AmericanHort kicked off the new year by introducing a new website design and the use of a new membership management system to help provide a better user experience for AmericanHort members and visitors to AmericanHort.org... more »

Horticulture is Weird — Plantology is Cool!

What’s in a name? According to middle school students, everything. Recent research to uncover the roots of why we have a lack of qualified candidates in the greenhouse industry and across all of horticulture led... more »

NGB’s 2018 ‘New Varieties’ Now Available

For more than 25 years, National Garden Bureau (NGB) has been showcasing and promoting their member’s new plant varieties in the program appropriately named “New Plants.” December is when many are planning their product line-up... more »

2018 is Almost Here — Are Your Ready for the Year of …?

Back in July, the National Garden Bureau announced its “Year of the” crops for 2018. If you don’t recall what those selections were, let me refresh your memory. For 2018, those crops include: Annuals: Year... more »