Marketing
Singin’ the Blues in 2020
Last week, the color experts at Pantone announced that Classic Blue will be the Color of the Year in 2020. Officially, the color is Pantone 19-4052 Classic Blue. According to Pantone, Classic Blue is a... more »
Pantone Unveils 2020 Color of the Year
Pantone has announced its Color of the Year for 2020: Classic Blue. Suggestive of the sky at dusk, the color intends to highlight our desire for a dependable and stable foundation from which to build... more »
MSU to Offer One-Day Social Media Workshop
On Nov. 8, educators from Michigan State University and Purdue University will offer a one-day workshop on "Growing Your Social Media Presence." DUring the workshop, MSU's Bridget Behe and Arian Torres from Purdue will examine... more »
Cultivate Receives Trade Show Honors
AmericanHort' signature event, Cultivate, is being recognized in the trade show industry by two leading industry organizations – Trade Show Executive (TSE) and Trade Show News Network (TSNN). Cultivate has been named to the Trade... more »
NGB Announces 2020 ‘Year of’ Crops
The National Garden Bureau has announced the four plant classes that will be featured in the 2020 “Year of the” program. For the bulb crop, 2020 will be the Year of the Iris. For annuals,... more »
Global Organization Releases Report on Industry’s Future
The International Association of Horticultural Producers (AIPH) is continuing to take a look into the industry's future with its International Vision Project — an initiative designed to create a forecast for the global horticulture industry through... more »
Flower Power Mobile Helps Spread the Word
Earlier this month, a team of ambassadors representing the Society of American Florists trekked through the Pacific Northwest in a vintage-style van — The Flower Power Mobile — offering unsuspecting people free flowers and tips... more »
AIB Debuts People’s Choice YouTube Video Award
America in Bloom has launched its first-ever People’s Choice YouTube video award. For several years AIB has had an award to recognize the most outstanding video submitted by communities that showcases how the organization is... more »
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