Marketing

Two Billion Reasons to Like Valentine’s Day

Did you know that Americans plan on spending $2 billion on flowers for Valentine’s Day this year? That’s billion with a B! According to a new survey commissioned by the National Retail Federation (NRF), this... more »

GrowIt! Mobile Introduces New Platform for IGCs

GrowIt! has introduced a new platform for independent garden centers to help its 250,000 users find retailers to buy the plants they’re seeing on the app. IGCs can now sign up to be a GrowIt!... more »

New Study Provides Strategies to Win Over Millennials

The Floral Marketing Research Fund (FMRF) has released results from a new study that provides a detailed analysis about the floral consumption behaviors of Generation Y (or millennial) consumers. The FMRF study, called "Marketing Tactics... more »

Greenery Named Pantone’s 2017 Color of the Year

The color experts at Pantone have selected Greenery as the PANTONE Color of the Year selection for 2017; a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and... more »

Savor Edibles & Fragrants Joins Instagram

Savor Edibles & Fragrants has launched an account on Instagram @savorediblesfragrants. Introduced earlier this year by Pleasant View Gardens, Savor is a new line of veggies and herbs. And now, those who enjoy gardening can... more »

Maximizing Container Sales at Retail

In the iconic movie “Forrest Gump”, Benjamin Buford “Bubba” Blue tells Forrest about a variety of shrimp dishes, over 21 in that scene to be exact. I’m sure that guy could have rattled off more... more »

A Forward Thinking Initiative

In October, the Society for American Florists (SAF) hit the streets in more than 225 cities across the country to Petal It Forward. “Happiness ambassadors” were out on the streets in full force to hand... more »

All-America Selections Launches New Website

All-America Selections (AAS) has launched a newly redesigned and revamped website. Key features of the new website include a cleaner and more attractive design, an enhanced search for AAS Winners, easy and simple navigation and now... more »