Marketing

MSU’s Behe to Address Retail Strategies in Today’s Environment

Michigan State University' professor Bridget Behe will share marketing and retailing strategies for garden center retailers in a webinar later this week. This webinar emphasizes how retailers need to adapt their sales processes during the pandemic... more »

Celebrate Hydrangea!

Some might argue that hydrangeas should be recognized as plant of the century, rather than just the year 2020. Hydrangeas have been around forever, and most of us have fond memories of our parents or... more »

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Celebrate Lavender!

Each year, the National Garden Bureau recognizes specific plant species as part of its “Year of” program. In annuals, 2020 is the Year of the Lantana. You can read more about this crop in the... more »

2020 Farwest Show Accepting Booth Applications

Farwest Show Now Accepting Applications for 2020

The 2020 Farwest Show is now accepting exhibitor booth applications as it heads into its 48th year showcasing the excellence of the green industry. The horticultural trade show, reportedly the biggest green industry show in... more »

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Singin’ the Blues in 2020

Last week, the color experts at Pantone announced that Classic Blue will be the Color of the Year in 2020. Officially, the color is Pantone 19-4052 Classic Blue. According to Pantone, Classic Blue is a... more »

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Pantone Unveils 2020 Color of the Year

Pantone has announced its Color of the Year for 2020: Classic Blue. Suggestive of the sky at dusk, the color intends to highlight our desire for a dependable and stable foundation from which to build... more »

MSU to Offer One-Day Social Media Workshop

On Nov. 8, educators from Michigan State University and Purdue University will offer a one-day workshop on "Growing Your Social Media Presence." DUring the workshop, MSU's Bridget Behe and Arian Torres from Purdue will examine... more »

Cultivate Receives Trade Show Honors

AmericanHort' signature event, Cultivate, is being recognized in the trade show industry by two leading industry organizations – Trade Show Executive (TSE) and Trade Show News Network (TSNN). Cultivate has been named to the Trade... more »

Latest Photos see all »

GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.

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March 2020 GPN
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