Marketing
GardenChoice partners with Raker-Roberta’s for dianthus
GardenChoice has announced a new partnership with Raker-Roberta’s to distribute unrooted dianthus cuttings to growers throughout North America. The collaboration aims to expand access to EverBloom Dianthus genetics by combining GardenChoice’s breeder network with Raker-Roberta’s... more »
How to attract employees with a marketing mindset
The job hunting experience can be tedious and monotonous for your potential employee, with constantly repeating tasks. From typing in their full name, uploading a resume and then retyping all of the content of their... more »
USDA announces $72.9M for specialty crop grants
The USDA has announced $72.9 million in grant funding through the Specialty Crop Block Grant Program, aimed at supporting projects that improve the competitiveness of specialty crops nationwide. Applications are being accepted through July 7,... more »
Hydrangea and shrub brands launch NYC billboard campaign
Bailey Consumer Brands Endless Summer Hydrangeas and First Editions Shrubs & Trees launched a data-focused marketing campaign in New York City’s Times Square over Mother’s Day weekend. Photos courtesy of Bailey... more »
SAF seeks entries for 2025 Marketer of the Year
The Society of American Florists is now accepting entries for its 31st Annual Marketer of the Year Contest, recognizing successful marketing campaigns across the floral industry. SAF member businesses, including growers, retailers, wholesalers, importers and... more »
Proven Winners expands billboard campaign for spring
Proven Winners has launched its spring billboard campaign to boost brand visibility and drive traffic to garden centers during peak planting season. The initiative includes five billboard designs across 22 U.S. markets, expected to generate... more »
Syngenta updates website for Sunfinity sunflowers
Syngenta Flowers has launched a redesigned consumer website for its Sunfinity sunflower brand, providing home gardeners with expanded resources and growing tips. Sunfinity sunflowers, introduced in 2017, differ from traditional varieties by continuing to bloom... more »
Sesame Street inspires kids gardening kits
De Vroomen Garden Products has launched a Sesame Street Collection featuring eight gardening kits for children. The collection includes a sunflower plant game, biodegradable pot kit, wooden tray gardening kit, seed paper confetti packet, seed... more »
National Wave Day celebrates petunias and pansies
Wave petunias from PanAmerican Seed will launch National Wave Day on May 3, 2025, marking the start of a dedicated consumer gardening holiday. The event aims to promote Wave petunias and pansies while supporting garden... more »
USDA program supports specialty crop growers
The U.S. Department of Agriculture (USDA) has launched the Marketing Assistance for Specialty Crops (MASC) program, providing $2 billion in direct payments to specialty crop producers, including floriculture businesses. Eligible growers can receive up to... more »
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