Marketing

Aris Horticulture Announces Marketing Update

Aris Horticulture, Inc. has announced the retirement of Christine Kelleher, marketing operations manager. Christine has just completed her 44th year, starting with the company in 1976. Her career at... more »

New Social Media Tool Available from McHutchison

McHutchison has created its #GrowYourSocial campaign, a free 52-week social media program, to help IGCs and growers engage with their customers on Facebook along with the flexibility to leverage the content on other platforms such as Instagram... more »

Make Way for Monarda

Last month, we discussed the Year of the Sunflower with industry members. This month, we reached out to experts at Walters Gardens and Dümmen Orange to find out what’s been happening behind the scenes in... more »

NGB Collaborates with KidsGardening.org

In a move to help grow and sustain an even more robust interest in gardening, KidsGardening and National Garden Bureau have created a working partnership to increase the reach of their previously individual messaging efforts.... more »

Celebrate the Sunflower

To help promote gardening and create excitement and inspiration at the retail and consumer levels, the National Garden Bureau (NGB) selects a handful of crop categories to celebrate each year. As part of its “Year... more »

Virtual Reality Gains A New Meaning

If we rewind to a year ago, virtual reality was defined by computer-generated simulation. Today, it’s unfortunately defined by coronavirus. Granted the e-commerce channel has rapidly been growing over the past five years, and no... more »

Growing Success in a Digital World

While the horticulture industry has been relatively slow to implement many digital offerings, there’s no question that now is the time to become acquainted with new technology and resources — if we aren’t already. As... more »

New Selections Earn ‘Handpicked for You’ Certification

Handpicked for You has announced the class of 2020 plant selections receiving the distinguished Handpicked for You certification. This certification follows a rigorous selection process involving trials at regional independent grower locations and feedback from... more »