Marketing

NGB Announces 2020 ‘Year of’ Crops

The National Garden Bureau has announced the four plant classes that will be featured in the 2020 “Year of the” program. For the bulb crop, 2020 will be the Year of the Iris. For annuals,... more »

Global Organization Releases Report on Industry’s Future

The International Association of Horticultural Producers (AIPH) is continuing to take a look into the industry's future with its International Vision Project — an initiative designed to create a forecast for the global horticulture industry through... more »

Flower Power Mobile Helps Spread the Word

Earlier this month, a team of ambassadors representing the Society of American Florists trekked through the Pacific Northwest in a vintage-style van — The Flower Power Mobile — offering unsuspecting people free flowers and tips... more »

AIB Debuts People’s Choice YouTube Video Award

America in Bloom has launched its first-ever People’s Choice YouTube video award. For several years AIB has had an award to recognize the most outstanding video submitted by communities that showcases how the organization is... more »

Bailey Nurseries Helps ‘Plant’ Tree at the U.S. Capitol

On April 22, a 150-foot tree art installation was constructed on the front lawn of the United States Capitol Building to celebrate Earth Day. The event also was intended to promote the planting of trees... more »

Arborjet Plans Arbor Day Activities

Arborjet plans to celebrate Arbor Day (April 27) by hosting several community events across the country, including opportunities to help educate people about planting trees and ornamentals and participate in other creative planting activities. An ornamental workshop... more »

GrowIt!, NWF Work Together to Promote Gardening, Wildlife

GrowIt! is partnering with the National Wildlife Federation to help promote the Garden for Wildlife Program during Garden for Wildlife month in May. The National Wildlife Federation's Garden for Wildlife program is celebrating 45 years... more »

Did You Know #PlantsDoThatInside?

The more consumers know about the benefits of plants, the more likely they will be to purchase them. The National Initiative for Consumer Horticulture (NICH)* wants to help you sell more plants, so it is... more »

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GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.

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