Marketing

Hardy hibiscus

Pretty & Powerful: Hardy Hibiscus

In January and February, we celebrated sunflower and monarda. In its shrub category, the National Garden Bureau has designated 2021 as “Year of the Hardy Hibiscus.” We chatted with our friends at PanAmerican Seed, Star... more »

Aris Horticulture Announces Marketing Update

Aris Horticulture, Inc. has announced the retirement of Christine Kelleher, marketing operations manager. Christine has just completed her 44th year, starting with the company in 1976. Her career at... more »

New Social Media Tool Available from McHutchison

McHutchison has created its #GrowYourSocial campaign, a free 52-week social media program, to help IGCs and growers engage with their customers on Facebook along with the flexibility to leverage the content on other platforms such as Instagram... more »

Leading Lady Plum monarda

Make Way for Monarda

Last month, we discussed the Year of the Sunflower with industry members. This month, we reached out to experts at Walters Gardens and Dümmen Orange to find out what’s been happening behind the scenes in... more »

Kidsgardening.org

NGB Collaborates with KidsGardening.org

In a move to help grow and sustain an even more robust interest in gardening, KidsGardening and National Garden Bureau have created a working partnership to increase the reach of their previously individual messaging efforts.... more »

Year of the Sunflower

Celebrate the Sunflower

To help promote gardening and create excitement and inspiration at the retail and consumer levels, the National Garden Bureau (NGB) selects a handful of crop categories to celebrate each year. As part of its “Year... more »

Virtual Reality Gains A New Meaning

If we rewind to a year ago, virtual reality was defined by computer-generated simulation. Today, it’s unfortunately defined by coronavirus. Granted the e-commerce channel has rapidly been growing over the past five years, and no... more »

Growing Success in a Digital World

While the horticulture industry has been relatively slow to implement many digital offerings, there’s no question that now is the time to become acquainted with new technology and resources — if we aren’t already. As... more »

Handpicked for You

New Selections Earn ‘Handpicked for You’ Certification

Handpicked for You has announced the class of 2020 plant selections receiving the distinguished Handpicked for You certification. This certification follows a rigorous selection process involving trials at regional independent grower locations and feedback from... more »

NGB Debuts Garden Promotion Calendar

National Garden Bureau, in conjunction with GardenComm, has created a calendar of popular “Day of” promotions and industry marketing campaign opportunities that can be used by the green industry for their marketing and social media strategy plans. There are... more »

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GPN recognizes and honors 40 industry professionals under the age of 40 who represent the next generation of leaders shaping the future of green innovation.
Cara Goch Widder is a member of GPN's 2024 Class of Forty Under 40 honorees
Emily McKay is a member of GPN's 2024 Class of Forty Under 40 honorees
Tanner Bailey GPN 40U40 2024
Ashley Howard is a member of GPN's 2024 Class of Forty Under 40 honorees
Kendall Keegan is a member of GPN's 2024 Class of Forty under 40 honorees
Marta Lynch is a member of GPN's 2024 Class of Forty Under 40 honorees
Kyle Fessler is a member of GPN's 2024 Class of Forty Under 40 honorees
Francois-Simon Berger is a member of GPN's 2024 Class of Forty Under 40 honorees
Jenn Keizer-Hoback is a member of GPN's 2024 Class of Forty Under 40 honorees