Bloomin’ Easy to unveil 2026 plant lineup at BloomFest 2025
Van Belle Nursery will host BloomFest 2025 on June 20 at 1 p.m. EST via YouTube livestream, offering greenhouse growers and horticulture professionals an early look at the 2026 Bloomin’ Easy plant lineup.
The virtual event will showcase new introductions designed to appeal to young homeowners seeking low-maintenance plants. Attendees will gain early access to availability from young plant producers and explore new technology aimed at enhancing consumer engagement.
Speakers include Bloomin’ Easy founder DeVonne Friesen, program manager Shelby Klassen, consumer marketing manager Madison House, account manager Bill Heinrichs and major accounts manager Scott Erickson.
Growers interested in aligning with emerging consumer trends and accessing new varieties ahead of Cultivate’25 can RSVP through Van Belle Nursery’s website.
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