Harvest House is expanding its partnership with Source.ag by implementing the agtech company’s Harvest Forecast AI across all 600+ hectares of its tomato production. The Dutch cooperative supplies fresh produce to major European retailers and serves approximately 30 million consumers annually.
The shift moves Harvest House from manual, spreadsheet-based yield estimates to automated forecasts updated daily. The technology provides a 60-day production outlook and integrates with the cooperative’s CRM systems, improving operational and sales planning.
“This expansion underscores our commitment to innovation and sustainability,” said Yvonne Geurten, commercial director at Harvest House. “With Source.ag’s AI, we’re investing in unparalleled accuracy and timeliness in harvest forecasting, empowering us to reduce inefficiencies throughout the fresh produce supply chain.”
The AI aggregates forecasts by product segment to better align supply with demand, helping reduce food waste and improve planning accuracy. These advancements are particularly relevant for greenhouse growers, who face rising pressure to improve resource efficiency and respond quickly to market fluctuations.
Rien Kamman, CEO and co-founder at Source.ag, emphasized the urgency of innovation due to climate change. The partnership aims to enhance resilience in food systems by providing more accurate predictions, reducing waste and supporting food availability.
Source.ag’s forecasting tool is tailored for high-tech greenhouses and uses real-time data, historical patterns and proprietary algorithms to predict yield volume, product specs and harvest timelines.
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