Mar 3, 2020
HilverdaFlorist Debuts New Post-Merger Identity

On March 1, the merger between HilverdaKooij and Florist Holland is legally complete. Since Sept. 1, both organizations have been operating together under the name HilverdaFlorist. In order to seal the merger, the new identity and the corresponding corporate style were presented today. The logo and corporate identity were unveiled by Commercial Director Bart Sneek.

“The new corporate style reinforces our new identity and will contribute to a high degree of recognition,” said Sneek. “The new logo is a symbol that stands for working together and connecting parties. As a breeder, we are at the beginning of the supply chain and we believe it is important to invest into and create strong long-term partnerships with our partners, customers and suppliers. This is reflected, for example, in the global sales network we have and our own production locations in Colombia, Kenya and India. This enables us to provide all customers worldwide with the best products and advice.”

HilverdaFlorist’s mission is simple: excel in everything we do. To accomplish this, the company is focusing on four core values: Innovation, Ambition, Partnership and Reliability. These values define their work method and strategy for the upcoming years and is the company’s promise to its partners and customers. In addition to the corporate green, HilverdaFlorist’s corporate style also uses four colors that represent a core value.


“The use of the full name emphasizes the origin of both companies. Hilverda as a world leader in alstroemeria, dianthus and limonium — and Florist Holland as market leader in gerberas. Both names underline the history of the companies and their 45+ years of experience in breeding and propagation. We are proud of our legacy and this ensures that we will be even more successful as HilverdaFlorst,” said Sneek.

Along with the new corporate style, HilverdaFlorist launched the start of its new website: www.hilverdaflorist.com.

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