Seeley Conference Announces Lead Speaker
The Seeley Board announced that Mary Brett Whitfield, senior vice president at Kantar Retail and director of Shopper Insights, will be the lead speaker at this year’s Seeley Conference. Mary will speak on: “The Mind of the Consumer: Consumer Attitudes and Effect on Retail Trends and Buying Behavior.”
The Seeley Board announced that Mary Brett Whitfield, senior vice president at Kantar Retail and director of Shopper Insights, will be the lead speaker at this year’s Seeley Conference. Mary will speak on: “The Mind of the Consumer: Consumer Attitudes and Effect on Retail Trends and Buying Behavior.”
Following Mary’s presentation, Bob Williams of Smithers Oasis Co. will address how the floral industry can respond to changing trends and behaviors in terms of “Retail Florists, Internet Channels and Strategic Business Planning.” Then, Stan Pohmer of the Pohmer Consulting Group will discuss implications for “Mass Market and Supermarket Channels.”
The Seeley Conference will take place in Ithaca, N.Y., from June 27 to 29. Complete conference details and online registration are available at: http://www.hort.cornell.edu/seeleyconference/.
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