Jun 11, 2025

Syngenta Flowers launches redesigned website for growers

Syngenta Flowers has launched a redesigned website aimed at streamlining access to product information and technical resources for growers worldwide.

The new platform provides region-specific product listings, automatically directing users to their market through IP recognition. This update is designed to eliminate confusion for greenhouse and nursery professionals by displaying only relevant varieties based on geographic location.

“This website embodies our customer-first philosophy,” said Fabian Cuevas, global digital marketing lead at Syngenta Flowers. “By listening carefully to our distributors and growers, we’ve created a digital experience that delivers precisely what they’ve asked for – reliable information, innovative tools and best-in-class technical support tailored to growers’ needs and unique regional requirements.”

The site offers several features relevant to horticulture professionals, including a mobile-first design, accelerated search tools and automated product pages that consolidate marketing and technical details. Growers can access cultural guides and technical resources organized by crop, supporting field, greenhouse and retail operations.

Manual region selection is also available for users working across borders. The platform aims to enhance efficiency for professionals by speeding up access to critical information.

Syngenta Flowers is a global breeder in the pot and bedding plant market. The website update reflects the company’s focus on making its technical expertise and product data more accessible to growers managing complex and regionally specific cultivation needs.