Do You Have a Color Code?
There’s been a lot of discussion about color in the news in the past couple of weeks since Pantone announced that Living Coral was its selection for the color of the year for 2019.
Our industry is all about color, so in the latest edition of GPN’s sister publication, Lawn & Garden Retailer, regular contributor Christina Salwitz takes a deeper dive into color in her article “Deciphering the Color Code for More Sales.”
Salwitz, also known as the Personal Garden Coach, works as a “horticultural guidance counselor” to provide fresh and objective perspectives to consumers and horticulture professionals.
In the article, Salwitz examines some of the basics on how color impacts today’s consumers and how it can be a key element in your production and sales strategies.
“Colors stir impulses and promote responses in people, compelling them to act to satisfy a want or need,” she writes.
Salwitz says, “Sourcing quantities, sizes and particular colors of cultivars of plants as a project to plan for seasonally is the new normal when it comes to successfully differentiating yourself from your competitors. The days of simply ordering the standard red geranium on a certain date are long gone for the IGC channel.”
She adds, “Growers, buyers and retail nurseries and garden centers have the utmost opportunity to coordinate and plan like never before,” when making their color choices for their products.
Are you taking advantage of your opportunity? How are you making your color choices? How and when do you decide to make changes? Drop me a line at thodson@greatamericanpublish.com and let me know if you have a color code.
You can read Salwitz’s article by clicking here.
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